Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/
23 Des 202536min
Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/
16 Des 202513min
Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/
9 Des 202516min
Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands
Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/
2 Des 202522min
Episode 125: The next PR measurement conundrum: How do you measure AI visibility?
Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/
25 Nov 20255min
Episode 124: 10 Fundamentals for Successful Media Interviews
Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/
18 Nov 20256min
Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence
Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/
4 Nov 20256min
Episode 122: Does long form content still have a place in the era of generative AI?
Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/
28 Okt 20258min
