![Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]](https://cdn.podme.com/podcast-images/0E371F84D42DFC77D4CD1C2F32EDDD4B_small.jpg)
Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]
Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/
12 Nov 20248min
Episode 47: Build marketing and PR programs rather than merely executing campaigns
Full text: https://www.swordandthescript.com/2024/10/marketing-programs/
5 Nov 20247min
Episode 48: Financial analysts say marketing is an investment, not a cost
Full text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/
1 Nov 20245min
Episode 45: Study finds B2B marketing is more reliant on gated content
Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/
29 Okt 20247min
Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play
Full text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/
25 Okt 20249min
Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms
Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/edelman-generative-ai/
22 Okt 202417min
Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience
Full text with links to the underlying resoruces mentioned: https://www.swordandthescript.com/2024/10/cx-churn/
15 Okt 20245min
Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025
Full text with links to the mentioned resources: https://www.swordandthescript.com/2023/10/b2b-marketing-budget-as-a-percentage-of-revenue/
11 Okt 20245min
