Episode 32: Influencers that turn off social media comments aren’t very influential, finds study
Full text with links to the underlying sources: https://www.swordandthescript.com/2024/09/influencers/
10 Sep 20249min
Episode 33: After you earn news coverage, you should do these 12 things with your placement
Full text: https://www.swordandthescript.com/2018/01/amplify-media-mention/
6 Sep 202412min
Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe.
Full text + links: https://www.swordandthescript.com/2024/08/b2b-shrinkflation/
3 Sep 20243min
Episode 29: How do marketing budget cuts affect the sales cycle?
Full text: https://www.swordandthescript.com/2024/08/b2b-sales-cycles-grow-longer/
27 Aug 20245min
Episode 28: Here's a handful of creative B2B marketing ideas
Full text: https://www.swordandthescript.com/2024/08/creative-b2b-marketing/
21 Aug 202414min
Episode 30: The marketing person you replaced was probably a hot mess
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, prov...
21 Aug 20243min
Episode 27: Do we need verified badges for press releases?
Text version: https://www.swordandthescript.com/2024/08/verified-press-releases/
21 Aug 202411min
Episode 26: PR professionals say consumers trust social media more than traditional news
Full text: https://www.swordandthescript.com/2024/07/trust-social-media/
6 Aug 20248min
