The Big Impression

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

Episoder(143)

Uber’s Lee Walsh on leaning into local experiences

Uber’s Lee Walsh on leaning into local experiences

Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe. Hosted by Simplecast, an AdsWizz company. See https...

24 Mai 202324min

Pereira O’Dell’s Robert Lambrechts on the importance of creativity

Pereira O’Dell’s Robert Lambrechts on the importance of creativity

Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world. Hosted by Simplecast, an AdsWizz company. S...

17 Mai 202323min

Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values

Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values

Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to brea...

10 Mai 202320min

Sling SVP Ajinkya Joglekar on humanizing data

Sling SVP Ajinkya Joglekar on humanizing data

Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount. Hosted by Simplecast, an AdsWizz company. See https://...

3 Mai 202317min

Edward Jones' Tim Rea shares his advice to young marketers

Edward Jones' Tim Rea shares his advice to young marketers

Edward Jones, the Fortune 500 financial services firm that serves over 8 million clients, celebrated 100 years in business in 2022. The company began with the mission of giving Midwesterners access to...

26 Apr 202319min

Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences

Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences

Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail m...

19 Apr 202318min

Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy

Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy

After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in Februa...

12 Apr 202316min

Zulily’s Denise Jaeschke on simplifying shopping for moms

Zulily’s Denise Jaeschke on simplifying shopping for moms

Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador. Hosted by Sim...

1 Mar 202319min

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