Liquid Death’s Hamid Saify on a punk rock approach to marketing water
There are a lot of water brands on the market. In fact, the market for bottled water in the United States is estimated to be around $20 billion. And yet, the founders of Liquid Death Mountain Water fo...
12 Jan 202220min
Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’
As one of the world’s largest producers of electronics, it’s no surprise Samsung’s own mobile marketing is setting the bar. Whether it’s launching its new innovative take on the flip phone with bold n...
5 Jan 202220min
Visible Former CMO Minjae Ormes on winning the next generation of consumers
Visible is an all-digital wireless carrier owned by Verizon, marketed to customers who want a more flexible phone plan that won’t break the bank. It was recently named the “Best Telecom Brand” by Adwe...
13 Okt 202125min
Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
In this edition of The Current podcast, we hear from Josh Brandau, the CMO at the Los Angeles Times. Brandau, who comes from the agency world, recently took on the title, and he’s tasked with growing ...
6 Okt 202121min
Spotify VP Jay Richman on why the company is betting big on podcasts
Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has gro...
29 Sep 202121min
Clorox’s Doug Milliken on continuing ad spend despite economic uncertainty
Doug Milliken joined The Clorox Company in 1987 before “digital” was even a strategy. After 34 years, he’s now the VP of marketing and digital transformation at the company. Milliken has seen Clorox e...
22 Sep 202121min
Kimberly-Clark’s Zena Arnold on agility during the pandemic
In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are u...
15 Sep 202120min
