The Big Impression

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

Episoder(143)

MilkPEP’s Miranda Abney on reclaiming milk’s cool factor

MilkPEP’s Miranda Abney on reclaiming milk’s cool factor

Milk is back in the cultural conversation. Miranda Abney,  MilkPEP’s VP of marketing joined The Current Podcast to explain how a marathon for women helped boost milk’s messaging.   Hosted by Simplecas...

30 Apr 202532min

Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV

Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV

Firestone Walker Brewing Company’s CMO says connected TV has made it easier to reach its sports-loving customers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies comp...

23 Apr 202520min

Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom

Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal.  Episode TranscriptPlease note, this transcript  may con...

16 Apr 202525min

Stellantis’ CMO Raj Register on knowing your brand’s true north

Stellantis’ CMO Raj Register on knowing your brand’s true north

Stellantis’ CMO Raj Register talks about building consistent storytelling across channels, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outc...

9 Apr 202527min

Paze and Zelle’s Andrea Gilman on the future of digital payments

Paze and Zelle’s Andrea Gilman on the future of digital payments

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month.In this episode, we s...

31 Mar 202524min

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month.In this episode, we s...

27 Mar 202517min

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike. Hosted by Simplecast, an AdsWizz company. S...

25 Mar 202528min

Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid

Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid

Genentech VP, CMO Erica Taylor joins The Current Podcast to share her unique journey from immunology to biotech marketing, and the evolving role of biotech brands in mainstream media.  Episode Transcr...

20 Mar 202527min

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