Don't Discount Black Friday
This year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.
5 Des 202438min
The Closing Arguments of DOJ v. Google
It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Conten...
27 Nov 202448min
No More TV Drug Ads? Don't Hold Your Breath
The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab's Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years...
21 Nov 202442min
Political Advertising Post-Mortem Analysis, Part Deux
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to ta...
14 Nov 202440min
The Role Of Ad Dollars In The 2024 Presidential Election
Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled ...
6 Nov 202438min
The Culture Clash Underneath Creative Ad Tech - E316
To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
1 Nov 202437min
The Curation Debate - E315
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
24 Okt 202427min
Unboxing Amazon Ads' Ad Tech - E314
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doin...
17 Okt 202433min
