The Big Story
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Unboxing Amazon Ads' Ad Tech - E314

Unboxing Amazon Ads' Ad Tech - E314

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doin...

17 Okt 202433min

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

As The Trade Desk grows more powerful, it's attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome's user choice mechanism.

10 Okt 202429min

The US v. Google Witnesses Have Spoken – Now What? - E312

The US v. Google Witnesses Have Spoken – Now What? - E312

It's a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

3 Okt 202432min

Waiting On A Judge And The Polls - E311

Waiting On A Judge And The Polls - E311

Hear what the ad tech industry is saying about Google's antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

27 Sep 202439min

View From The US v. Google Trial Press Box - E310

View From The US v. Google Trial Press Box - E310

After eight days of the antitrust trial, who's in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

19 Sep 202442min

An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger's courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

12 Sep 202441min

Uncloaking A New Programmatic Scam - E308

Uncloaking A New Programmatic Scam - E308

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it's ready to build your media plan.

5 Sep 202439min

Google's Header Bidding Countermeasures Go On Trial - E307

Google's Header Bidding Countermeasures Go On Trial - E307

Just two weeks before Google's antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what's ahead as header bidding goes to the stand.

29 Aug 202435min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
pengepodden-2
utbytte
finansredaksjonen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
rss-borsmorgen-okonominyhetene
pengesnakk
lederpodden
rss-skravla-gar
rss-kron-podden
shifter
okonomiamatorene