The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Episoder(345)

How To Stand Out From Your Competition & Drive Sales This Christmas

How To Stand Out From Your Competition & Drive Sales This Christmas

Anyone else's email inbox overflowing with a bazillion promos right now?  It's the time of year where the digital landscape gets extra cluttered, with  a big increase in marketing messages coming at u...

16 Nov 202326min

Omnichannel Marketing: The Game-Changing Strategy That Skyrockets Results

Omnichannel Marketing: The Game-Changing Strategy That Skyrockets Results

Hands up if you're finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing d...

9 Nov 202334min

Master the Basics of Wholesale with Melinda Farley from Kollektive Distribution

Master the Basics of Wholesale with Melinda Farley from Kollektive Distribution

Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists?  One of the most common questions my clients are asking me is, how to wholesale? ...

2 Nov 202344min

How To Power Up Your Sales with Gamification

How To Power Up Your Sales with Gamification

Of course, we all want to jump on new trends.  It's literally human nature. When we see something new that's working particularly effectively for others, we want to roll it out in our own businesses. ...

26 Okt 202325min

The Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success.

The Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success.

Wouldn't it be great if being a business owner came with a roadmap?  Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well,...

17 Okt 202335min

Discover 5 high impact changes that improve ROAS by 35%

Discover 5 high impact changes that improve ROAS by 35%

What's the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. Now of COURSE it's not just about generating ANY ...

12 Okt 202330min

Ecommerce + Wholesale: How This Gift Brand Got It Right With Amanda Legovich From Bell Art.

Ecommerce + Wholesale: How This Gift Brand Got It Right With Amanda Legovich From Bell Art.

Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers.  And the mentor was advising ...

5 Okt 202340min

My Top 3 Ways To Use ChatGPT (& 1 To Avoid...)

My Top 3 Ways To Use ChatGPT (& 1 To Avoid...)

If ever there was a trendy bandwagon that everyone and their mother's uncle's dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and o...

28 Sep 202328min

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