The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Episoder(345)

Follow These 6 Steps To Run A Killer Black Friday Promo

Follow These 6 Steps To Run A Killer Black Friday Promo

This year's Black Friday Cyber Monday promotional event will likely be unlike any other.  It'll be a record one – if you do it right that is! BUT... getting organised early is absolutely key.  Here ar...

19 Sep 202327min

Want To Have Mega Sales Results In Q4? Here's How…

Want To Have Mega Sales Results In Q4? Here's How…

Firstly, let's call out the elephant in the room here.  So far this has been a crazy year for businesses huh?! We're living through some of the highest levels of inflation since the 80's right now, an...

11 Sep 202328min

Growing An eCommerce Brand Before, During & After Covid. Lou Duggan's Real (Rollercoaster) Journey

Growing An eCommerce Brand Before, During & After Covid. Lou Duggan's Real (Rollercoaster) Journey

This year, I've observed so many businesses that started during the Covid eCommerce boom time They're experiencing a decline in sales, or finding that trying to get the same results as they easily got...

5 Sep 202359min

How To Bust Past Fears To Build A Thriving Online Superstore

How To Bust Past Fears To Build A Thriving Online Superstore

Many of us have a fear of success and failure.  Whether that's conscious or unconscious. I'm sure we've all experienced this roller coaster of emotions on our entrepreneurial journey,   I know that I ...

29 Aug 202336min

Building a Global Brand from an Outback Cattle Station With Katie Eslick from Little Windmill Clothing

Building a Global Brand from an Outback Cattle Station With Katie Eslick from Little Windmill Clothing

The idea of starting a business after having a baby and going on maternity leave is such a familiar story  It's my own story It's the experience of so many of you listeners,  And it's also been the ex...

21 Aug 202333min

How To Buy Back Your Time & Get More Done, with Michelle Abitria from Outsourcing Crew.

How To Buy Back Your Time & Get More Done, with Michelle Abitria from Outsourcing Crew.

Have you ever had one of those days where you feel like you're running from one task to the next? Right from the minute you open your eyes in the morning, you're go go go.  Yeah me too.  Trying to res...

14 Aug 202345min

How Much Should You Spend On Advertising Your Online Store?

How Much Should You Spend On Advertising Your Online Store?

I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I'd started a business, or invite them to look at my websit...

8 Aug 202340min

Solving the Dirtiest Problem in eCommerce with Better Packaging Co.

Solving the Dirtiest Problem in eCommerce with Better Packaging Co.

What would you say is the dirtiest problem in eCommerce? And no, that's not a trick question! The answer, of course, is waste.  The glamorous topic of waste in eCommerce is an important one, as it's a...

1 Aug 202335min

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