The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Episoder(345)

How To Design A Brand That Will Stop The Scroll

How To Design A Brand That Will Stop The Scroll

In a world where we live in a constant scroll of news and images and videos and ads it's becoming harder than ever to actually get someone to stop and pay attention. To actually SEE your instagram pos...

9 Feb 202143min

How To Grow A Lucrative Email List That Fuels Your Ecommerce Store

How To Grow A Lucrative Email List That Fuels Your Ecommerce Store

You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates.  It's more important now than ever to be the one in ...

2 Feb 202136min

Ecommerce Fulfilment: All Your Questions Answered

Ecommerce Fulfilment: All Your Questions Answered

Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you've just spent months getting online and marketing, is one o...

26 Jan 20211h 17min

Apple iOS14: What eCommerce Brands Need to Know

Apple iOS14: What eCommerce Brands Need to Know

Unless you've been living under a rock you have probably heard something about the new Apple iOS14 update. You've likely either chosen to ignore it completely as it's just too hard to get your head ar...

19 Jan 202129min

5 Steps to Create Your Marketing Plan for 2021

5 Steps to Create Your Marketing Plan for 2021

As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning. It's January. Now is the time of the year where you want to be putting in ...

11 Jan 202138min

What I'd Do If I Started My Business In 2021

What I'd Do If I Started My Business In 2021

It's January now. Phew - we made it! Happy new year and all that… So it's that time of year where we really ought to be figuring out what the heck we're gonna be doing this year!  For my first episode...

5 Jan 202149min

What's Your Theme For 2021?

What's Your Theme For 2021?

It's that time of year when we think about setting new year's resolutions and make our plans for the year ahead.  I'm not one for New Year's Resolutions. I think setting really specific resolutions ca...

29 Des 202028min

Your Holiday Reading List, Sorted!

Your Holiday Reading List, Sorted!

We're nearing the end of the year now and the holidays are upon us. Hopefully, you're getting ready to enjoy a bit of time away from your biz!  I think we all need a little bit of downtime to re-energ...

22 Des 202042min

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