The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Episoder(345)

Highlights of 2020: Celebrating The Wins From This Crazy Year...

Highlights of 2020: Celebrating The Wins From This Crazy Year...

As we draw towards the close of this crazy year that we have been living through in 2020, let's take a moment to reflect on the year that's been. I know that there's so much that's been written about ...

15 Des 202043min

How To Run A Boxing Day Sale

How To Run A Boxing Day Sale

The biggest, hugest, fattest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price....

8 Des 202035min

Success Is Like A Birthday Cake (It Comes In Layers…)

Success Is Like A Birthday Cake (It Comes In Layers…)

We're coming to the end of the year. It's been a really difficult year for a lot of people. And I'm pretty sure many of you are probably feeling pretty exhausted and burnt out.  Maybe you're also feel...

1 Des 202042min

What difference does a well-designed website make?

What difference does a well-designed website make?

Whether you're new to eCommerce and needing to set up your first website, or you've been running for a while and might be considering making some changes or improvements, it's worth stopping to think ...

24 Nov 202029min

Email Marketing Tweaks That Made A $30K Difference…

Email Marketing Tweaks That Made A $30K Difference…

These days, we're all bombarded by hundreds of emails and thousands of marketing messages a day. So it's way harder as a business owner to cut through all that noise and really connect with your custo...

17 Nov 202037min

How A Passion For Gardening Is Creating Social Change

How A Passion For Gardening Is Creating Social Change

It goes without saying that businesses need to be profitable to survive.  But more and more, they must also embrace public sentiment in order to attract and engage with their audience.  Customers are ...

10 Nov 202049min

How To Boost Your Bottom Line With Bundles

How To Boost Your Bottom Line With Bundles

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we've put more items in our shopping cart than we really needed beca...

3 Nov 202030min

Fun & Memorable Christmas Marketing Ideas

Fun & Memorable Christmas Marketing Ideas

eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, w...

27 Okt 202040min

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