The Brand Marketing Show

As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do.  Some brands have had...

20 Okt 202026min

Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon! And it's not something that comes easily or naturally to many. ...

14 Okt 202052min

The most magical time of the year has taken over our minds and to-do lists. It's the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether t...

6 Okt 202041min

Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Austral...

29 Sep 202030min

Over the last couple of weeks I've been working with clients on their marketing planning to see out the rest of 2020 and then into 2021.  And when it comes to planning, I like to start with a 'vivid v...

22 Sep 202039min

As this episode airs, we're getting close to the 'Business' end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season!  Now - 2...

14 Sep 202029min

I admire people who take the plunge to turn their creativity into a business. To back themselves and start making their products for others to buy, not just for themselves.  Today on the podcast I'm j...

7 Sep 202042min

This year in 2020, we've seen incredible growth in eCommerce transactions. Thanks to COVID-19, more and more shoppers have shifted their spending from in-store to online.  But, exciting as that is, it...

1 Sep 202043min