The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

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Episoder(439)

Cannes Lions 2021 | CMO Accelerator

Cannes Lions 2021 | CMO Accelerator

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session o...

11 Aug 202130min

Gail Tifford (WW) | From Weight Loss to Lifestyle Brand

Gail Tifford (WW) | From Weight Loss to Lifestyle Brand

Gail Tifford is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with persona...

4 Aug 202158min

Aimee Johnson (Zillow Group) | Helping Consumers Unlock Life's Next Chapter

Aimee Johnson (Zillow Group) | Helping Consumers Unlock Life's Next Chapter

Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter.Aimee Johnson j...

28 Jul 202158min

Linda Lee (Campbell Soup Company) | Clarity & Focus

Linda Lee (Campbell Soup Company) | Clarity & Focus

Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales. In this conve...

21 Jul 202153min

Fara Howard (GoDaddy) | Brands Belong With Compelling Content

Fara Howard (GoDaddy) | Brands Belong With Compelling Content

Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before...

14 Jul 202154min

Michele Ghee (EBONY & JET) | Infusing Your Purpose With Your Brand's Message

Michele Ghee (EBONY & JET) | Infusing Your Purpose With Your Brand's Message

Michele Ghee is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an exe...

7 Jul 202151min

Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio ...

30 Jun 202148min

Corey Maynard (Ooni) | Be a True Believer in the Brand & Business

Corey Maynard (Ooni) | Be a True Believer in the Brand & Business

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Befo...

23 Jun 202154min

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