The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(438)

John Galloway (Godiva) | This Brand Thing is Serious

John Galloway (Godiva) | This Brand Thing is Serious

John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which bega...

9 Jun 202155min

Sophie Bambuck (Everlane) | Resilience  and Goosebumps

Sophie Bambuck (Everlane) | Resilience and Goosebumps

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs ...

2 Jun 202145min

Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." ...

26 Mai 20211h 3min

Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream

Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream

Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for bel...

19 Mai 202154min

Suzi Watford (WSJ) | Decision Makers

Suzi Watford (WSJ) | Decision Makers

Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for t...

12 Mai 202153min

Rupen Desai (DOLE) | Bringing Sunshine to All

Rupen Desai (DOLE) | Bringing Sunshine to All

Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.In ...

5 Mai 202157min

Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previous...

28 Apr 202154min

Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially...

21 Apr 202149min

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