The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

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Episoder(438)

Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard...

14 Apr 202149min

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The comp...

7 Apr 202159min

Karen Walker (INTEL) | The New Intel

Karen Walker (INTEL) | The New Intel

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular com...

31 Mar 20211h

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much...

24 Mar 202152min

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday In...

17 Mar 202152min

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast...

10 Mar 202154min

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors...

3 Mar 202155min

Prosperity Through Purpose | TikTok

Prosperity Through Purpose | TikTok

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million ac...

1 Mar 202140min

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