The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(428)

Superbowl LV Marketing Roundtable Discussion

Superbowl LV Marketing Roundtable Discussion

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from...

10 Feb 20211h 11min

Kelly Cook (David's Bridal) | Magical Moments

Kelly Cook (David's Bridal) | Magical Moments

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of...

3 Feb 20211h 4min

Prosperity Through Purpose | Samsung Galaxy

Prosperity Through Purpose | Samsung Galaxy

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short,...

1 Feb 202135min

Nick Tran (TikTok) | Culture Starts Here

Nick Tran (TikTok) | Culture Starts Here

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hot...

27 Jan 20211h 1min

Andréa Mallard (Pinterest) | The Inspiration Company

Andréa Mallard (Pinterest) | The Inspiration Company

Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, a...

20 Jan 20211h 2min

Innovators Who Made The Impossible Possible Panel

Innovators Who Made The Impossible Possible Panel

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interac...

13 Jan 202133min

Orla McAleer (AllTech) | A Founder's Legacy

Orla McAleer (AllTech) | A Founder's Legacy

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry. Or...

6 Jan 202156min

Prosperity Through Purpose | Secret

Prosperity Through Purpose | Secret

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known bran...

4 Jan 202138min

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