Norm de Greve (General Motors) | Driving into the Next Century
The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has...
14 Jan 42min
Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré
At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...
12 Jan 42min
Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand
When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...
7 Jan 49min
Andrew Robertson (BBDO) | How to Power Up Your Organization
Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...
31 Des 202553min
Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...
22 Des 202553min
Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim’s guest this week is at the cent...
17 Des 202558min
Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy...
10 Des 202544min
The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.In...
5 Des 202559min
