The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Bark...
14 Nov 202544min
Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience
A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential...
12 Nov 202549min
The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard)
This week on The Brand Builder’s Playbook, Jim, Ryan, and Cait dive into one of marketing’s toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justifica...
7 Nov 202553min
Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions
If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, w...
5 Nov 202543min
The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan ...
31 Okt 202552min
The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes
They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands.Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to ...
29 Okt 20251h 6min
The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)
Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...---How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the...
24 Okt 202546min
Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement
Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketi...
22 Okt 202558min
