The Exchange
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.

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Episoder(64)

103 - Private Equity, AI Agents, and the Future of Consumer Insights

103 - Private Equity, AI Agents, and the Future of Consumer Insights

Private equity is reshaping ad tech with billion-dollar deals like Integral Ad Science's $1.9B acquisition, while AI-powered research tools from companies like Morning Consult promise to democratize c...

29 Sep 202538min

102 - Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

102 - Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

The market research landscape is shifting rapidly. Kantar's major restructuring hints at a potential sale or IPO, while AI-powered startups like Kepler are raising millions to disrupt traditional rese...

22 Sep 202535min

101 - AI Without Integrity? The High Cost of Bad Data

101 - AI Without Integrity? The High Cost of Bad Data

AI is only as good as the data behind it. In this episode, Karen and Lenny dig into why bad data can derail entire strategies, how new AI-powered tools are reshaping research, and what the rise of wea...

15 Sep 202537min

100 - 100 Conversations That Shaped the Future: The Exchange Milestone

100 - 100 Conversations That Shaped the Future: The Exchange Milestone

For our 100th episode of The Exchange, Karen and Lenny reflect on the stories, people, and ideas that have defined the journey so far. They share listener voices, highlight the themes that keep surfac...

8 Sep 202545min

99 - Title 3 Shocking Things Happening in Research Tech Right Now

99 - Title 3 Shocking Things Happening in Research Tech Right Now

From a $40 million startup collapse to billion-dollar private equity moves, this episode unpacks the wild swings happening in research technology and customer experience. We dive into why even well-fu...

2 Sep 202541min

98 - Why Small AI Models Are Beating Big Tech Giants

98 - Why Small AI Models Are Beating Big Tech Giants

Databricks hits a staggering $100 billion valuation while the data economy undergoes massive transformation. From AI-powered market research disrupting traditional surveys to strategic partnerships re...

25 Aug 202534min

97 - AI's Evolution from Hype to Practical Impact

97 - AI's Evolution from Hype to Practical Impact

The artificial intelligence landscape is shifting dramatically. What began as experimental dabbling has evolved into strategic implementation that's reshaping entire industries. This episode explores ...

18 Aug 202541min

96 - The $1 Billion Question: Is Your Research Actually Lying to You?

96 - The $1 Billion Question: Is Your Research Actually Lying to You?

The research industry is experiencing a pivotal moment where synthetic data is proving its worth, AI is moving from experimental to essential, and the companies that survive will be those that balance...

11 Aug 202543min

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