87 - Synthetic Focus Groups Are Here! Can AI Really Replace Real People?
Over half of web traffic is now AI bots. Synthetic focus groups are replacing human conversations. A $13 million investment is betting on 3D AI for consumer research.Is your data contaminated? Can art...
2 Jun 202536min
86 - Tech Is Moving Fast—Can Research Keep Up?
AI is moving fast—and market research is racing to keep up. In this episode, Lenny and Karen break down the mergers, product launches, and ethical debates reshaping our industry. From digital twins to...
27 Mai 202538min
85 - AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
AI isn't just changing our tools—it's forcing us to redefine what it means to deliver value.Karen Lynch and Lenny Murphy examine this transformation through critical developments: Press Ganey's acquis...
23 Mai 202536min
80 - How AI and New Ad Models Are Transforming the Insights Industry
Industry heavyweights are flocking to IIEX North America as research and advertising undergo a major transformation. We'll dive into why Roblox is paying players to watch ads, how AI is becoming the u...
16 Mai 202536min
81 - When Algorithms Make the Purchase: Marketing's AI Turning Point
Karen and Lenny dive into the wild frontier of marketing tech—where a $60M bet on Cint and Neurons’ bold U.S. move hint at seismic shifts ahead. We explore how AI is not just streamlining workflows, b...
16 Mai 202537min
82 - When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10 million fraud case has rocked the market research world—exposing major cracks in data quality, vendor accountability, and supply chain transparency. This episode dives into what went wrong, why ...
16 Mai 202536min
83 - Trust in Ruins: When Fraud Shatters Research Foundations and AI Blurs Reality
Trust in flames? The market research world reels from the SliceMR fraud bombshell while battling an alarming new frontier: apps designed specifically to help people cheat in interviews and relationshi...
16 Mai 202542min
84 - Crime Scenes & Clean Data: When Research Gets Real
Data quality is under fire — and the industry is fighting back. Fresh from IIEX, Karen Lynch shares how market researchers are tackling fraud with interactive games, new tech (like eye-tracking and Li...
16 Mai 202537min
