The FMCG Marketing Daily | KFC names first global chief brand | Diageo to cut 300 jobs at | How Graza hopes to lap the
The FMCG Marketing Daily — September 05, 2026 In this episode: • KFC creating its first-ever global CBO role signals a structural bet that unified brand identity — not local market autonomy — is the ...
5 Sep 6min
The FMCG Marketing Daily | Athletic Brewing appoints new CMO amid | Barilla is buying one of America's | Lush launches campaign highlighting harm caused
The FMCG Marketing Daily — September 04, 2026 In this episode: • The leading non-alcoholic beer challenger brand just made a significant CMO hire as it signals a major step-up in marketing ambition —...
4 Sep 6min
The FMCG Marketing Daily | Axe vies for more mature brand | Publicis Lands PepsiCo's Global Media Business, | Diageo pulls ESG measures from long-term
The FMCG Marketing Daily — September 03, 2026 In this episode: • Unilever is attempting one of the trickiest moves in brand management — maturing an iconic but juvenilised brand without alienating it...
3 Sep 6min
The FMCG Marketing Daily | How Hershey's Katseye campaign takes on | PepsiCo confirms 'damage' to Ukraine plant | How Domino's is taking on the
The FMCG Marketing Daily — September 02, 2026 In this episode: • Hershey's is using K-pop crossover act Katseye to reframe chocolate indulgence for Gen Z — a direct signal of how legacy confectionery...
2 Sep 6min
The FMCG Marketing Daily | Why Dr. Squatch is investing in | Cheez-It Brings Game-Day Hot Takes From | Chipotle deploys 100 creators for latest
The FMCG Marketing Daily — September 01, 2026 In this episode: • Dr. Squatch is making a deliberate bet that live experiences with a mega-creator will out-perform paid media — a direct challenge to h...
1 Sep 6min
The FMCG Marketing Daily | Pernod anticipates 'soft' US market over | US coffee group Beekeeper gets backing | Sociable: Meta removes option to exclude
The FMCG Marketing Daily — August 31, 2026 In this episode: • Pernod Ricard's downgraded medium-term US outlook signals a structural shift in premium spirits demand that should force brand managers a...
31 Aug 6min
The FMCG Marketing Daily | Remaking the biscuit: from Doritos to | Pernod Ricard takes full control of | Kiri lance un concours de pâtisserie
The FMCG Marketing Daily — August 30, 2026 In this episode: • UK healthy eating regulations are forcing major snack brands including Mondelez and PepsiCo to quietly reformulate iconic products — and ...
30 Aug 6min
The FMCG Marketing Daily | Campaign Trail: Beefeater revisits Jamiroquai video | David Founder Peter Rahal Wants HallPass | Old Navy is rewiring its marketing
The FMCG Marketing Daily — August 29, 2026 In this episode: • Beefeater's decision to resurrect a 1990s Jamiroquai music video for its zero-proof gin launch is a live case study in how heritage spiri...
29 Aug 6min
