The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with
The FMCG Marketing Daily — July 20, 2026 In this episode: • Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a mastercla...
20 Jul 6min
The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the
The FMCG Marketing Daily — July 19, 2026 In this episode: • Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and...
19 Jul 6min
The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup
The FMCG Marketing Daily — July 18, 2026 In this episode: • A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-lin...
18 Jul 6min
The FMCG Marketing Daily | Ben & Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO
The FMCG Marketing Daily — July 17, 2026 In this episode: • The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live ...
17 Jul 6min
The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm
The FMCG Marketing Daily — July 16, 2026 In this episode: • Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in...
16 Jul 6min
The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love
The FMCG Marketing Daily — July 15, 2026 In this episode: • A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's ...
15 Jul 6min
The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range
The FMCG Marketing Daily — July 14, 2026 In this episode: • A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visi...
14 Jul 6min
The FMCG Marketing Daily — July 13, 2026
The FMCG Marketing Daily — July 13, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior Diageo executive crossing into an independent...
13 Jul 6min
