Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media
"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience th...
7 Okt 202529min
ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters
"I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all."Liz ...
26 Aug 202527min
The Grace Period is Over: The Trade Desk’s Claire Wyatt on Retail Media’s "Teenage" Years
“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage yea...
15 Jul 202528min
A Careful Dance: How the Ad Council Adds Social Impact to the Shopping Experience
The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers. Retail media networks provide...
3 Jun 202527min
Content is Still King: Bayer's Chelsey Alexander on What Truly Connects with Consumers
"Content still drives the majority of incremental sales," says Bayer's Vice President of Emerging Digital Platforms Chelsey Alexander. Retail media can’t just be about the technology - she emphasizes ...
22 Apr 202531min
Theater of Retail: Looma's Ned Brown on why in-store media needs its own creative approach
Looma's Chief Creative Officer Ned Brown joins James Kotecki to discuss the creative vision behind effective in-store digital media. Brown shares insights on balancing commercial performance with auth...
25 Mar 202526min
Inside Instacart's Vision for In-Store Retail Media
Instacart VP, Ads Product Ali Miller joins host James Kotecki to explore how smart shopping carts and retail media transform the in-store experience.https://theloomaproject.com/ Topics include:The uni...
25 Feb 202531min
Ali Mirian on The Retail Tightrope: Digital Dreams vs In-Store Reality
Ali Mirian, advisor to retail media and tech startups, joins host James Kotecki to discuss why retailers face an existential moment as they transform their traditional brick-and-mortar operations into...
4 Feb 202524min
