The Google Ads Podcast

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownership, going silent, and not setting expectations about ad performance. Learn actionable strategies for communication, proactive problem-solving, and using smart tools to build unbreakable client relationships and keep them happy long term!Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence: • 💣 Client Management Tips: How to Win Back ... 🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success: • 🚀 Client Management Basics: Onboarding Cli... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a New Client 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: <a href="https://www.youtube.com/watch?v=VYIcqBHAYv4" rel="noopener noreferrer"...

22 Aug 8min

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarify the role of prospecting & remarketing for lead generation accounts. Watch the video now.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Want to read the blog version of this? https://sol8.com/google-meta-ads/ Related videos:💰 Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!): https://www.youtube.com/watch?v=DsKyZU3hdRk💣 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach: https://www.youtube.com/watch?v=VZW-1f5_JjY💰 Why Meta Ads Is Critical for Increasing Google Ads Success: https://www.youtube.com/watch?v=SIgASU_5Gcw💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: https://www.youtube.com/watch?v=p9hMI6-Npio👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...

20 Aug 5min

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Related videos:💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increasing ... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS in 2 ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Campaigns... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyond ROAS 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: <a...

10 Aug 8min

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips on how to create scroll-stopping ads that stand out, engage your audience, and drive clicks. Watch this video now.Related videos:🚀 How to Build Brand-Aligned Creatives That Help Scale Campaigns: • 🚀 How to Build Brand-Aligned Creatives Tha... Creative Requirements for Meta Ads: • Creative Requirements for Meta Ads 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization : • 🚀 Meta Ads Campaign Structure Part 2: Crea... 🚀 Creatives and AI: The Future of Digital Marketing? • 🚀 Creatives and AI: The Future of Digital ... 🌟 The 5 Golden Rules for Building Creative for Google Ads: • 🌟 The 5 Golden Rules for Building Creative... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND...

8 Aug 5min

Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with your audience beyond just product features, and finding your unique competitive edge to stand out. They cover optimizing for different ad placements, leveraging your core values, and why testing is your best friend in digital marketing. Related videos:Creative Requirements for Meta Ads : • Creative Requirements for Meta Ads 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization : • 🚀 Meta Ads Campaign Structure Part 2: Crea... 🚀 Creatives and AI: The Future of Digital Marketing? • 🚀 Creatives and AI: The Future of Digital ... 🌟 The 5 Golden Rules for Building Creative for Google Ads: • 🌟 The 5 Golden Rules for Building Creative... 0:00 Intro0:21 How to Build Brand-Aligned Creatives That Help Scale Campaigns5:45 Creating emotional connection in your creatives7:04 Think about competitor advantage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

6 Aug 10min

Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a seamless user journey that boosts quality score, lowers costs, and turns clicks into customers.Related videos:💰 Copywriting Made Faster & Smarter with Google Gemini Advanced: • 💰 Copywriting Made Faster & Smarter with G... ✍️ Meta Ads Copywriting Guide | Part 1: • ✍️ Meta Ads Copywriting Guide | Part 1 ✍️ Meta Ads Copywriting Guide | Part 2: • ✍️ Meta Ads Copywriting Guide | Part 2 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...

15 Jul 6min

Are your Google Ads clicks costing you a fortune without conversions? Discover the mistake that’s often overlooked: a poor ad-to-landing page match! In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share why this hurts your Quality Score, drains your budget, and how perfect relevance gets you more sales. Watch the video now.Related videos:💰 Copywriting Made Faster & Smarter with Google Gemini Advanced: • 💰 Copywriting Made Faster & Smarter with G... 💰 Top of Funnel Strategies: Audience Targeting for New Businesses: • 💰 Top-of-Funnel Strategies: Audience Targe... 💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro: • 💰 Boost ROI: Using KPIs to Diagnose Meta &... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...

13 Jul 5min

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share valuable insights to help boost your client management skills.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success: • 🚀 Client Management Basics: Onboarding Cli... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a New Client 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: • 🔥 Google Ads Management: Dealing with Frus... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective Clien... 🔥 The Most Important Conversations To Have With Lead Gen Clients: <a href="https://www.youtube.com/watch?v=PyGLvGZ2TQo" rel="noopener noreferrer"

11 Jul 5min