Client Management Basics: Onboarding Clients & Setting Expectations For Success
Our Account Manager, Tressy Dsouza, reveals her approach to onboarding new clients. With our Marketing Director, Bryan Caranto, Tressy also shares how to set clear performance expectations, adapt your communication style to different client personalities and technical levels, and ensure long-term client satisfaction from day one.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a New Client 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: • 🔥 Google Ads Management: Dealing with Frus... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective Clien... 🔥 The Most Important Conversations To Have With Lead Gen Clients: • 🔥 The Most Important Conversations To Have... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...
9 Jul 5min
Client Communication Tips on Boundaries, Updates & Tough Conversations
Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results aren't aligning. Watch this video now.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence: • 💣 Client Management Tips: How to Win Back ... 🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success: • 🚀 Client Management Basics: Onboarding Cli... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a New Client 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: <a href="https://www.youtube.com/watch?v=VYIcqBHAYv4" rel="noopener noreferrer"...
2 Jul 5min
Is The Marketing Funnel DEAD in 2025?
With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel, how long you should run L1 (awareness) video ads, and effective ad strategies for accounts with smaller budgets ($1,000 to $2,000). Watch this video now.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: • 💣 Quick Guide on the Meta Ads L0, L1, L2, ... Related videos:💰 Top of Funnel Strategies: Audience Targeting for New Businesses: • 💰 Top-of-Funnel Strategies: Audience Targe... 💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics: • 💰 Master Your Marketing Funnel: Budget All... ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales for ... 💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro: • 💰 Boost ROI: Using KPIs to Diagnose Meta &... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...
24 Jun 7min
Top-of-Funnel Strategies: Audience Targeting for New Businesses
Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who already know you, and the best ways to build your audience from scratch to turn viewers into loyal customers.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: • 💣 Quick Guide on the Meta Ads L0, L1, L2, ... Related videos:💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics: • 💰 Master Your Marketing Funnel: Budget All... ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales for ... 💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro: • 💰 Boost ROI: Using KPIs to Diagnose Meta &... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: <a...
20 Jun 6min
Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics
Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: • 💣 Quick Guide on the Meta Ads L0, L1, L2, ... Related videos: 🧐 Using the Same Meta Pixel for Different Ad Accounts: • 🧐 Using the Same Meta Pixel for Different ... 🧐 Meta Ads Optimization: Should You Enable Advantage+ Custom Audience? • 🧐 Meta Ads Optimization: Should You Enable... ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales for ... 💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro: • 💰 Boost ROI: Using KPIs to Diagnose Meta &... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...
5 Jun 6min
How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard
Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.Connect with our Google Ads experts here:John Moran: / johnmorangads Dean Largaespada: / deanlargaespada Melissa Nodding: / melissanodding 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
24 Mai 11min
💰 Reducing Customer Acquisition Costs (Case Study Breakdown)
Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.Related videos:💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro • 💰 Boost ROI: Using KPIs to Diagnose M... 💣 Free Media Efficiency Ratio (MER) Tracker Sheet: • 💣 Free Media Efficiency Ratio (MER) T... 💣 The Key Performance Indicators (KPIs) You Should Share to Clients: • 💣 The Key Performance Indicators (KPI... 📊 The KPI For Measuring Brand Lift: • 📊 The KPI For Measuring Brand Lift 📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content: • 📊 The Most Important Marketing KPI Yo... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDRRb2lwMTFYem1ITmFCUzY5MXdoaFBnUFpmd3xBQ3Jtc0tuOXFMWDJ3ZTkyNjdQR3pxMTlvM3VXeEZ5aGVqdVdRTk1YRUpnZ01ZQ3ZfQUxKdXpsc2oyNFR3ODczWXkwY2p3VXdKTkVZd2pPMU05V0VKQmVsVmROTmVKWXlDYy1hYVhCZ0hvbm9Hcm4zVE5MRDd5NA&q=https%3A%2F%2Fsol8.com%2Fbook%2F&v=9htKRhkNZng" rel="noopener noreferrer"...
17 Mai 18min
Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?
Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Related video :🔥 How to Create Custom Labels Using Google Merchant Center: • 🔥 How to Create Custom Labels Using G... 0:00 Intro0:18 Custom Labels in Google Ads Activation Time, Using Multiples & What If Product Titles Change1:52 How to use multiple custom labels2:51 What happens to my custom labels if my product titles change?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...
12 Mai 5min
