The Google Ads Podcast

It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs! Listen to this episode to understand how to use the free tool. Download the tool for free here: https://sol8.com/download-in-house-ag... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

16 Nov 20235min

When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn: / james-crame-37b01879 Mentioned links:Post Pardon Me: A fickle woman's spiral into postpartum depression and anxiety and how the hell she found her way out of it. (Sort of.) by Suzanne Yatim Aslam: https://www.amazon.com/Post-Pardon-Me... Fiverr: https://www.fiverr.com/0:00 Mastering the Highs and Lows of Paid Traffic for eCommerce Success3:49 You should know who your customers are8:29 The risks of the feast-or-famine in paid traffic14:56 You can hire someone on Fiverr to check your site16:22 What to do during the famine period in paid traffic for eCommerce20:33 Ask your friends in the marketplace23:47 Dealing with a customer on meltdown mode<a...

14 Nov 202330min

Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality. Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 The 60/40 Google Ads Budget Allocation Rule💰2:03 Differentiating Cold and Warm Traffic6:36 Issues and challenges in budget allocation9:54 Need help starting with Google Ads? Let StarterPPC help you!11:11 Exceptions to the 60/40 ad budget allocation rule19:16 What to keep in mind before turning off...

12 Nov 202315min

Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks. With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips & strategies on how to create successful video ads.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Mentioned links:Should I be running video ads and what can I expect?https://help.sol8.com/faqs/video-ads Social Trends: https://joinsocialtrends.com/Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Video Ads 101: How to Harness the Power of Hooks and Turn Viewers into Customers3:18 Example of a Good Hook<a...

10 Nov 20239min

Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses with small budgets grow with Google Ads. Listen to this episode to unlock new opportunities for growth with tried-and-tested strategies. Learn everything you need to know about getting ahead of the competition as a beginner in the space or if you want to move to the next level.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos from StarterPPC:Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... 0:00 Does Google Ads Care About Accounts With Small Budgets?5:05 The algorithm is looking out for itself7:12 Keep an eye out for this factor to combat the Google Ads algorithm10:05 Don’t make the mistake of not increasing your ad budget💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for...

8 Nov 202311min

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads. Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos in StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Is Google Ads “worse” than Facebook and Amazon Ads? 2:16 Your Amazon store benefit from your Google Ads immensely3:37 Facebook and Instagram Ads use view-through conversions4:33 Need help starting with Google Ads? Let StarterPPC help you!6:24 Facebook Ads benefit more from Google Ads7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can’t exist

6 Nov 202311min

Tired of hitting a wall with your Google Ads campaigns? If you're ready to take your small business to the next level, join Regina Bellows as she breaks down barriers to growth and helps you succeed. Regina is the executive director of our sister agency, StarterPPC, and they handle Google Ads management for businesses with ad budgets below $5000 a month. She explains why your ads might be hitting a wall and shares strategies and important concepts to understand to make Google Ads work for you. She also helps you understand the sales funnel stages, how to target each strategically, and discover how to build your brand and establish trust with potential customers through blogging, social media, and YouTube channels. With examples from real-life scenarios, she'll also explain the importance of tracking methods and the actions to avoid that can hinder growth. This way, you can make informed decisions on budgeting and future growth instead of wasting money on ineffective campaign strategies. Watch this video now if you're ready to make Google Ads work for your business!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos:🤯 Google Ads Issue: Why Applying tROAS or tCPA Hurt Conversion Rates: • 💸 Why Applying tROAS or tCPA Hurt Con... How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Intro0:29 Why Your Ads Hit A Wall & Can’t Grow0:45 Understanding the sales funnel5:22 Ad performance drops when you increase the budget?12:19 Build your brand<a

4 Nov 202322min

Running a Shopify business and want to learn how the By the Numbers app can take it to the next level?Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money movement between your business and clients giving you real results. Furthermore, learn which KPIs businesses should pay attention to, the importance of diving deep into the factors that drive consumer behavior, who benefits from By the Numbers, and so much more.With this helpful app, your Shopify business will no longer be flying blind when tracing ROI from campaigns or figuring out who’s buying what. Let By the Numbers give you an accurate understanding of what your business is really doing with comprehensive analytics. Watch the video now and learn more about the power of data-driven insights with By the Numbers.Mentioned links:By the Numbers: https://www.bythenumbersapp.com/ Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate link0:00 How To Grow Your Shopify Business With By the Numbers2:26 The critical KPIs every business should pay attention to6:22 Looking into commercial factors that drive consumer behavior12:27 Start by setting your goals16:10 Connect consumer behavior and journey with your results22:40 Who uses By the Numbers?28:20 Learn more about By the NumbersNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...

2 Nov 202330min