The Google Ads Podcast

Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.Listen to this episode now for all of Regina's advice on boosting conversions with tROAS or tCPA!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Related videos:Google Ads Basics: • Google Ads Basics How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Why Applying tROAS or tCPA Hurt Conversions2:40 Applying a 100% tROAS then removing it in less than two weeks6:21 Need help starting with Google Ads? Let StarterPPC help you!<a...

31 Okt 20239min

I love to read! But I’m always so annoyed at how little I retain. So, I developed a system to help make it stick. I hope it’s helpful to you as well. Reading is my unfair advantage, and it can be yours too!Related videos:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... 🤖 How Prompt Engineering Could Become Obsolete in the Near Future: • 🤖 How Prompt Engineering Could Become... 0:00 Unfair Advantage: Unlock the Power of Reading0:52 Be comfortable with writing in your books5:10 Second reading7:26 Pick your material properly10: 16 Use summary apps11:44 Don't sleep on fiction14:42 Don't know where to start?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

29 Okt 202315min

Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently. With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations. Listen to this episode now as Regina walks you through the Google Ads dashboard customization.This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results. Subscribe here: / @starterppc Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... 💰 Stop Losing Your Leads: Expert Tips to Convert Prospects into Customers: • 💰 Stop Losing Your Leads: Expert Tips... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... 0:00 Google Ads Dashboard Hack to Simplify Lead Tracking 5:17 Need help starting with Google Ads? Let StarterPPC help you!7:01 For Local Ads: Local actions - DirectionsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...

27 Okt 20238min

Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess! Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business. Listen to this episode now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business! FREE Ad Budget Overpacing Calculator sheet: https://docs.google.com/spreadsheets/...Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results: / @starterppc Related videos:Google Ads Basics: • Google Ads Basics How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Intro 0:27 Grow The Google Ads Algorithm Like A Muscle3:25 The rollercoaster results with the Overpacing-Underpacing Strategy5:28 Need help starting with Google Ads? Let...

25 Okt 202310min

Learn a powerful strategy that can help you maximize your returns and generate more income with every marketing dollar spent - by focusing on raising your Average Order Value (AOV). In this video, Regina Bellows explains why you should increase your AOV, its direct impact on Media Efficiency Ratio (MER), and how quickly it can boost profitability. Furthermore, she walks you through a client account to check if they're doing everything possible to increase their AOV. This way, you'll know how to diagnose your business and what next steps to take.Unlock the secrets to success in eCommerce today! Grow your business smarter with Regina's tips for raising AOV so you see tangible increases in profit margins at a minimal cost. Listen to this episodenow!Don't miss out on this opportunity – watch the exclusive video now and start seeing results immediately!Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results: / @starterppc Related videos:🚀 How to Know if Your Business Is Ready for Google Ads: • 🚀 How to Know if Your Business Is Rea... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... 0:00 Why You Should Increase Your Average Order Value (AOV)4:53 Evaluate your product page7:57 Show complementary products12:42 Need help starting with Google Ads? Let StarterPPC help you!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

23 Okt 202312min

John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results!Fair warning from John: If you attempt this and then measure inside Google Ads, you will fail. The episode is 15 minutes long, but I will show you areas you're probably not looking at.Connect with John on LinkedIn: https://www.linkedin.com/in/johnmoran...Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 0:00 Why I'm Moving Customers OFF of Performance Max2:31 Transferring the PMax ad budget6:43 Getting more new customers without Performance Max campaigns12:11 Getting 6X MER even if Google Ads seems “worse”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

21 Okt 202313min

Our Google Ads Strategist, Caden Thompson, reveals a strategy focusing on new customer acquisition. He also shares how to calculate your cost to acquire a new customer in Shopify and walks you through how to track and analyze data from Google Ads and correlate it with Shopify. With this knowledge, you can measure the success of the strategy effortlessly. Watch this video now to optimize your Google Ads campaigns based on analyzed results, giving you the most value from each ad spend. Connect with Caden on LinkedIn: https://www.linkedin.com/in/cadenthom...Related videos:🚀 Boost Your Marketing Efforts With the Audience Demand Pyramid: • 🚀 Boost Your Marketing Efforts With t... 💣 Get Our 92-Point Weekly Optimization Checklist for FREE! • 💣 Get Our 92-Point Weekly Optimizatio... 💰 This Super Boring Concept Will Fix Your Entire Business if You Master It! • 💰 This Super Boring Concept Will Fix ... 0:00 How to Get More New Customers With Google Ads 3:30 Calculating New Customer Acquisition5:52 Tracking Correlations11:05 Possible campaign performance effects and other factors to considerNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...

19 Okt 202312min

Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching your Google Ads campaigns! With her valuable tips and insights, you can make sure that every dollar spent is worth it. This video will help you effectively create a budget and achieve marketing goals more quickly, especially when you’re just starting out with Google Ads. Related video:Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? 💸 Paid Ads 101: The #1 Mistake You Can't Afford To Make: • 💸 Paid Ads 101: The #1 Mistake You Ca... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 Google Ads Basics: Should You Target The US First?1:41 Expanding to the US means higher CPCs5:48 Need help starting with Google Ads? Let StarterPPC help you!6:43 Default targeting strategy for small businessesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...

17 Okt 20239min