The Google Ads Podcast

Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing? Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns. Listen to this episode now and learn how to harness the full potential of paid advertising for any business!Mentioned article:What Should My MER Goal Be & Why? https://tinyurl.com/4xcyankhGoogle Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/ Related video:Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 The #1 Mistake Business Owners Make With Paid Ads7:17 Choosing a competitive goal7:58 Need help starting with Google Ads? Let StarterPPC help you!13:13 How to change your MER goal in the middle of a campaignNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

13 Okt 202313min

For anyone following the progression of AI: I don't understand how or why prompt engineering is being regarded as a viable, long-term skill set. I'll explain and then hope to get your input.In this video, Kasim shares his prediction on prompt engineering and how it can become less and less important as AI becomes more and more powerful. Given the speed at which it is already improving, Kasim predicts that prompt engineering is already headed for near-term obsolescence.What do you think? Is there a long-term role for prompt engineers? We'd love to hear your thoughts!Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… 0:00 The Future of Prompt Engineering0:54 The issue with Prompt Engineering2:53 Prompt engineering is heading for obsolescence5:47 Is this gonna be a real job?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

11 Okt 20236min

Feeling frustrated with creating video ads that seem to be ignored? Need ideas on how to captivate and engage your audience? We have the solution! Join Regina Bellows, the executive director of StarterPPC, as she guides you through the essentials of crafting impactful 1-minute video ads that immediately intrigue your audience and hold their attention till the end.This straightforward script will show you where and when to incorporate crucial components like your value proposition, impact statement, and CTA. Moreover, she'll help you establish a smooth narrative to build a powerful bond with your viewers. It's time to move away from dull, unmemorable ads and embrace video content that can turn your audience into customers. Tune in now and start producing video ads that no one would want to skip over!Example of a great video ad: • Teamwork Made Easy | monday.com 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 Mastering Video Ads: The 1-Minute Script for Success0:36 Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today1:55 The challenge of creating video ads for eCommerce5:00 Why the first 5 seconds of video ads is crucial5:46 Need help starting with Google Ads? Let StarterPPC help you!7:09 The hook7:49 The impact statement8:25 Functionality8:57 The results9:39 How it works<a href="https://www.youtube.com/watch?v=I3_5l_TV8hM&t=604s" rel="noopener noreferrer"...

9 Okt 202310min

In this highly anticipated continuation of our Google Ads Masterclass, our esteemed Google Ads Strategist, Usama Khan, will dive deeper into the world of high-stakes advertising with million-dollar budgets. Get ready to unlock the secrets to audience targeting and craft compelling YouTube campaigns that leave a lasting impact on your audience.Reaching the right audience is the key to success in advertising, and in this part of the masterclass, Usama will reveal powerful techniques to identify and engage with your target audience. He will also share his insider knowledge on creating captivating YouTube ads that keep your audience hooked.If you're ready to take your Google Ads game to the next level, this is the masterclass you can't afford to miss. Whether you're an aspiring marketer or a seasoned professional, Usama's insights will revolutionize your approach to online advertising.If you haven't watched Part 1, you can watch it here: • 💰 Google Ads Masterclass: Internal Tr... Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Related videos:🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... 0:00 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 26:20 Increasing the Target CPA8:37 Building YouTube ads12:31 YouTube works well with larger audiences14:24 Search for high-converting audiences in Google AnalyticsNeed help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU53T1FQY3NQcmJFY2UxRGlKbkVxMG45RTBRQXxBQ3Jtc0ttcWY2aXZ3dHFfd2ZucTAzV25MbURaRl9JTW1BMk93TkJqcWhVeHpYOHN3X0lrdnFxUm9qR0hMV0RYNmg5ZlRXcmF6VDRRMUF3UnNiZjlTRVY1Vm14RmNJQ05vSElNSjlwUTRBczRKenpJSElSU2F1aw&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=qSNol4PBYe0" rel="noopener noreferrer"...

7 Okt 202315min

We are delighted to unveil this exclusive internal training session led by our esteemed Google Ads Strategist, Usama Khan. Dive into the world of high-stakes advertising as he unveils the strategies he employs for accounts backed by million-dollar budgets.In this masterclass, Usama will impart invaluable insights on top-of-the-funnel campaign strategies. He will guide you through crafting high-performing Search and brand campaigns, ensuring you have the tools to influence and engage your audience from the get-go.But that's just the tip of the iceberg. Usama will take a deep dive into the art of keyword strategies, sharing his expert tips on how to fully optimize your campaigns for the most significant impact. Additionally, he will emphasize the critical role proper ad group setup plays, alongside divulging secrets to prevent brand terms from infiltrating your unrelated campaigns.Stay tuned for Part 2 tomorrow, where Usama will unlock the secrets of audience targeting and the construction of compelling YouTube campaigns for accounts with million-dollar budgets.Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Related videos:🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... 🤫 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads: • 🤫 The Quick and Dirty Truth About Eve... 0:00 Internal Training for Million-Dollar Budgets Part 15:25 How to set up your Ad groups11:33 Split cold traffic and brand traffic18:12 Using ChatGPT to create product...

5 Okt 202318min

Are you feeling stuck with your current marketing strategy and unable to connect with your desired audience? It might be time to explore Google Ads as a solution. But how can you be sure that your business is prepared to take this leap? Listen to this episode.Regina Bellows, Executive Director of StarterPPC, shares the crucial factors to assess before venturing into Google Ads and helps you determine if it's the ideal choice for your business.From determining your budget and setting goals to optimizing your website and analyzing competition, we've got you covered. With thoughtful planning and thorough research, you'll be able to avoid the common hazards of launching a Google Ads campaign prematurely, ensuring a smooth and successful transition.💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc Mentioned links:What Budget Do You Recommend I Start With? https://help.sol8.com/faqs/budget-to-... What Should My MER Goal Be & Why? https://help.sol8.com/faqs/what-shoul... 0:00 How To Know If Your Business Is Ready For Google Ads0:37 First thing to check before running Google Ads campaigns2:21 Sales Funnel3:52 Cost & budget6:10 Clearly defined goals7:26 Need help starting with Google Ads? Let StarterPPC help you!<a href="https://www.youtube.com/watch?v=p7K71NVqR8s&t=549s" rel="noopener...

3 Okt 202310min

Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success. But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that. He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage. Don't miss out on mastering this "super boring" concept that can fix your entire business! Make sure to watch the full video and leave your thoughts in the comments below.Related videos:🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 0:00 This Super Boring Concept Will Fix Your Entire Business If You Master It!0:51 The framework that helps you with every marketing task you take on2:50 Awareness5:03 How, why, and when do people become problem-aware?9:49 Interest11:51 Consideration13:53 Intent17:31 Evaluation18:35 Purchase22:49 The common weak link in the funnelNeed help with Google Ads? Get your FREE action plan here: <a...

1 Okt 202323min

Don’t fight fair. In fact, the fast track to success comes from finding unfair advantages. Drawing inspiration from a conversation with a US Special Forces member, Kasim talks about the importance of not fighting fair and stacking the odds in your favor. He also shares the five most important unfair advantages.Mentioned links:Driven Mastermind: https://drivenmastermind.com/Genius Network by Joe Polish: https://geniusnetwork.com/ Archangel Mastermind: https://archangel.cc/ Steve Sims, The Real Life Wizard of Oz: https://www.stevedsims.com/ Justin Donald, author of the WSJ #1 bestseller The Lifestyle Investor: https://lifestyleinvestor.com/ Front Row Dads: https://frontrowdads.com/ Related videos:🎁 The Gift That Changed My Life: • 🎁 The Gift That Changed My Life 🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... Watch more of Kasim's Secrets to Success here: <a...

29 Sep 202311min