The Google Ads Podcast

Unlock the secrets of eCommerce success in this video as Kasim sits down with Nab Ahmed, the founder of NAB Leather. In this exclusive interview, Nab shares his expert insights on how to build a profitable online business. Discover the biggest mistakes and regrets Nab made when he first started out and how you can learn from them to avoid costly errors. Learn how to make your value proposition stand out in a crowded market, and attract loyal customers who keep returning. Nab also reveals his top strategies for reducing returns and exchanges by 15%, boosting your average order value, building an engaged community around your brand, and gaining valuable user-generated content. Finally, learn why social proof is essential for eCommerce success and how to use it to drive more sales and grow your business. Don't miss out on this must-listen episode for anyone looking to start or improve their eCommerce business. Tune in now!Mentioned links:NAB Leather: https://nableather.com/ Loox Product Reviews & Photos: https://apps.shopify.com/loox BOGOS: https://apps.shopify.com/freegifts AfterSell Post Purchase Upsell: https://apps.shopify.com/aftersell By the Numbers: https://www.bythenumbersapp.com/ Northbeam: https://www.northbeam.io/ Bestie: <a...

6 Aug 202322min

Join John and Kasim in this guide on how to scale YouTube Ads. In this Google Ads LIVE POWER HOUR, they dive into the key metrics you need to understand for success, as well as the common mistakes advertisers make that can hurt video campaigns. Don't miss out on insider secrets from the pros! Listen to this episode now!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Want to join the next Google Ads LIVE POWER HOUR? Be a member of this channel and join us every Friday at 1 PM PT for an all-inclusive deep dive into Google Ads. Our Google Ads experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 0:00 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth11:52 More spend should equal more earnings?16:30 What to consider when measuring conversions25:21 Demystifying metrics advertisers usually evaluate37:52 When increasing tROAS can hurt your campaign42:29 How to determine YouTube ad spend54:41 Performance Max asset groups and signals don’t matter now1:07:37 A low tROAS is equal to Max Conversions bidding?💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

4 Aug 20231h 5min

We had the highest-performing real estate investing campaigns in the United States (until we sold that agency in 2019). Those campaigns taught us that the way we all look at our data is flawed! And in this video, Kasim reveals his findings on why monthly reporting fails and what to do instead.Marketers and business owners alike are obsessed with monthly reporting cycles. This arbitrary timeline seems to be built into the fabric of our souls.The problem: it has nothing to do with anything.The key is determining your impact windows. When you spend $1, how long does it take for you to see the impact? This is harder to determine than you may think, and there are multiple inflection points.For our real estate investment (REI) campaigns, we found that $1 spent in top-of-funnel campaigns could average up to 45 days to result in a lead (depending on geography). This was critical information because it meant looking at our data on a monthly basis didn’t actually illustrate the campaign results.In fact, a 30-day window of reporting for a campaign that ultimately took 45 days for users to convert would always look like a failure, regardless of how effective it was.Here’s the formula on how to actually look at your data when trying to determine cash-in / cash-out performance:ᴀᴡᴀʀᴇɴᴇꜱꜱ ʟᴀɢ + ᴄᴏɴᴠᴇʀꜱɪᴏɴ ʟᴀɢ + ꜱᴀʟᴇꜱ ᴄʏᴄʟᴇ = ʏᴏᴜʀ ᴅᴀᴛᴀ ᴡɪɴᴅᴏᴡDefinitions:awareness lag - How long it takes to bring prospects into attributable campaignsconversion lag - how long it takes to get an engaged prospect to convertPro Tip: If you have a business with big swings between initial purchase and LTV, you might also want to factor that in.How are you currently looking at your data? Was this video helpful and eye-opening, or stupid and obvious?-------------------------------------------------Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!...

2 Aug 20235min

Have you ever heard about the two types of money? If you haven't yet, don't worry! In this episode, Kasim shares some insightful information about them that can help you achieve financial freedom.The first type is called Slave Money, which should only be used for your basic needs and investments that generate more income. On the other hand, the second type is called Freedom Money, and it's the kind that flows to you without requiring you to trade your time for it.Check out the episode to learn more about these two types of money and how you can use them to your advantage.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super S... 0:00 The Two Types of Money: The Ultimate Code For Financial Freedom4:26 Slave money7:42 Freedom moneyAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

31 Jul 20239min

Industry jargon is one of the biggest hurdles to understanding anything. For those who don't live, eat, and breathe Google Ads, Kasim shares some important terms to know and understand.Do you need help keeping up with the complicated jargon of Google Ads? You're not alone. Many people find it challenging to understand the terminology associated with online advertising, which can make it difficult to create effective campaigns. In this episode, Kasim breaks down some of the essential terms and concepts you need to know to learn Google Ads effectively. Whether you're new to the world of digital marketing or just need a refresher, this episode is for you! Join us as we explore industry jargon and learn about everything from click-through rates to ad extensions. So, if you're ready to master the language of Google Ads and start reaching your target audience, hit play, and let's get started!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos:🚀 15 Ways to Diversify Your Traffic Strategy and Grow Your Business: • 🚀 15 Ways to Dive... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 🥇 The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP: • 🥇 The 6 Key Googl... 0:00 Google Ads 101: Understanding Google Ads Jargon1:07 Google Ads Account1:56 Campaigns2:39 Ad Groups2:58 Ad Rank4:47 Quality Score5:30 Ad Extensions6:08 Impressions6:43 Clicks7:20 CTA<a...

29 Jul 202310min

We manage almost $100M in paid traffic, so we understand the importance of maximizing every advertising dollar. But we believe paying for traffic should be one of the last things you do. And in this video, Kasim shares what should be first.Here’s the thing: most of the reasons why paid traffic campaigns fail have nothing to do with traffic itself. Instead, it’s all about the prep work. By taking the time to prepare ahead of time, you’ll be able to identify and avoid the common pitfalls that can drain your resources and damage your credibility.So, if you want to set yourself up for success and avoid costly mistakes, then this episode is a must-listen. Trust us, the benefits of taking these crucial first steps will be worth it in the end. Need help with Google Ads? Get your FREE action plan here: www.sol8.com/apRelated videos:🖐️ Five Things to Understand Before Running Google Ads: • 🖐️ Five Things to... 🤫 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads: • 🤫 The Quick and D... 0:00 Five Things To Do Before Paying for Traffic0:28 Become your customer2:30 Direct outreach6:10 Make your mistakes in a safe and secure environment7:45 Understand your target market8:40 Build out a scalable modelAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa29HUGJHM21mU2lNSUdYYWZqNldiOTlSaTl6QXxBQ3Jtc0tuMHAzYUxCZGpwS0NjZzM4ZDVOQ0VMMzZoYkFlaHN4WS1iTDZxVjN6NjFCUXpMaFBHRVZoZzdHeWNZM25mbjBYN2tBTzAxbXVJMml0VW05UkNQTGVEUzEwcklSNC1OWThnS0s3SVpTeXk5VUdQQVJjdw&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=EWjijwouo2s"...

27 Jul 202311min

Kasim spills the tea on every campaign type in Google Ads. From Search to Shopping, Video to Discovery campaigns, he's got the inside scoop on what works and what doesn't. But don't worry, Kasim's got your back with some clever workarounds he discovered over the years. He'll help you decide which campaign type(s) best suits your business needs - whether you're looking to drive traffic, increase brand awareness, or boost sales. So if you want to master the world of Google Ads with confidence, you won't want to miss this video. Watch it now and take your business to the next level!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:Is Google Ads Right for My Business? • Is Google Ads Rig... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🤔 Five Things to Consider Before Running Google Ads: • 🤔 Five Things to... 0:00 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads0:13 Search Ads1:54 Dynamic Search Ads2:50 Display Ads4:42 Video Ads5:41 Shopping Ads7:41 Performance Max campaigns9:52 App10:38 Local Ads11:09 Discovery campaigns11:40 Local Service AdsAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads....

25 Jul 202311min

Are you tired of losing high ticket sales but don't know what you're doing wrong? Listen to this episode as Kasim reveals the top three primary objections every high ticket sale faces and shares the ultimate strategies to overcome them. Whether you're a seasoned sales pro or just starting out, this is a must-watch video for anyone looking to close more deals and take their sales game to the next level. So what are you waiting for? Tune in now and start closing those sales like a pro!Mentioned link: Scott Benham on Twitter: https://twitter.com/Scott_Benham The Driven Mastermind™: https://drivenmastermind.com/Related videos:📊 The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com) • 📊 The Most Profit... 🚀 Boost Your Marketing Efforts With the Audience Demand Pyramid: • 🚀 Boost Your Mark... 🧲 The Ultimate Traffic Strategy: Stealing Competitors' Traffic Without Compromising Your Own: • 🧲 The Ultimate Tr... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 The Secret Formula to Overcoming High Ticket Sale Objections1:42 Objection #13:05 Objection #24:35 Objection #3Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to...

23 Jul 20239min