The Google Ads Podcast

Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more!Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click.Listen to this episodenow to learn more about this Google Ads news.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Mentioned links:Google Ads Update: Cross-Channel Conversion Credit Import (Search Engine Journal article): https://www.searchenginejournal.com/g... LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io: https://www.linkedin.com/posts/freder... Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks:<a...

22 Mai 20233min

In this video, John and Kasim will show you how to create a product page optimized for maximum sales. The product page is one of the most important pages on your website because, in most cases, it’s the landing page for your traffic. So whether you’re selling physical products, digital downloads, or services, a well-crafted product page is crucial for converting your website visitors into paying customers. John and Kasim will guide you through the process, from selecting the right images and writing compelling product descriptions to creating persuasive calls-to-action and optimizing your page. By the end of this tutorial, you will have the knowledge and tools you need to create a product page that drives conversions and increases your revenue.Website CRO Best Practices series: • Website CRO Best ... PS:This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Mentioned links:DataFeedWatch: https://www.datafeedwatch.com/Related videos:✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |... 🚀 Website CRO Best Practices playlist: • Website CRO Best ... 🚀 Scaling for Success: How to Identify Profitable Google Ads Campaigns: • 🚀 Scaling for Suc... 0:00 Intro0:23 Boost Your...

20 Mai 202322min

ohn and Kasim explore the best practices for optimizing your website's conversion rate through effective quality assurance and issue diagnosis. They cover internal and external quality assurance and why analyzing your top competitors is crucial to gain insights into improving your site's performance. Additionally, they discuss the tools we use to diagnose issues such as slow load times, broken links, and other technical errors, so you can keep your site running smoothly and effectively. By implementing these tips and strategies, not only will you improve your website's CRO, but you'll also boost your sales and campaigns. Whether you're a beginner or a pro, this video has everything you need to achieve your goals.PS:This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related videos:Website CRO Best Practices series: • Website CRO Best ... ✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... 💡 Website Speed Optimization Made Easy: Best Practices and Tools to Boost Performance: • 💡 Website Speed O... 0:00 Intro0:26 Website CRO Best Practices: Quality Assurance & Diagnosing Issues2:03 Offer goals, not guidance4:40 Diagnosing issues and tools you can use7:06 Need help with Google Ads? Get your FREE action plan here: <a...

18 Mai 202313min

Is your website slow and sluggish? Slow loading times can cause frustration for your visitors and hurt your search engine rankings and sales. In this video, John and Kasim will show you the best practices and tools for optimizing your website speed.They’ll discuss the importance of website speed and how it impacts user experience and conversions. They’ll cover some common factors that can slow down your website, such as large image files and bulky code.Most importantly, they’ll dive into the best practices for improving website speed, including tips for optimizing images, and introduce you to some of the best tools for improving website performance.This video is packed with valuable information to help you improve your website speed and provide a better user experience for your prospective customers. Related videos: Website CRO Best Practices series: • Website CRO Best ... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... ✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |... Do Ugly Websites Convert Better When Running Google Ads? • Do Ugly Websites ... 0:00 Intro0:30 Website Speed Optimization: Best Practices and Tools to Use4:52 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/6:05 Limit the amount of plugins/apps9:38 Aim for good user experienceAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll...

16 Mai 202310min

ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue.This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here: • 🚀 Website CRO Bes... In part 1, we covered the non-negotiables of website CRO, also known as THE BIG 3, which are essential initial indicators of success. Mentioned links:PageSpeed Insights: https://pagespeed.web.dev/ BOOM! By Cindy Joseph: https://www.boombycindyjoseph.com/ Related videos: CRO Best Practices: • Website CRO Best ... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... 💰 Expert eCommerce Website Optimization Tips With Matthew Stafford of BuildGrowScale.com: • 💰 Expert eCommerc... 0:00 Intro0:40 Website CRO Best Practices: CRO Checklist3:56 Make sure your email/phone number is in the header or footer6:00 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/<a...

14 Mai 20239min

This strategy manipulates the Google Ads algorithm into focusing a higher amount of your shopping campaign budget on the products of your choice. Watch this video now!Regina Bellows, executive director of StarterPPC, reveals this game-changing strategy that would be helpful for businesses with limited budgets and many products. This is particularly helpful if you have a small budget & a lot of products, as well as if you're dealing with a highly seasonal industry.If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. Learn how StarterPPC can help grow your business without breaking the bank. Check it out here: https://www.starterppc.com Related videos:📉 ROAS Is Shrinking: Here’s What to Do About It: • 📉 ROAS Is Shrinki... 💰 What Budget Is Too Small for Google Ads? • 💰 What Budget Is ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 0:00 Intro0:22 How to Encourage the Algorithm to Convert High Profit Margin Products5:26 Don’t split into two campaigns when you’re budget is restricted, do this instead8:30 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/12:39 Important note for highly seasonal accounts Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks...

12 Mai 202314min

Kasim shares why it pays off to diversify traffic and reveals the strategies of successful marketers, equipping you with all you need to replicate their success. Take it from us: relying on one single source of traffic can be dangerous, as you have little control over unpredictability and fluctuations. That's why it's crucial to start expanding your traffic strategy now. In this video, Kasim goes through 15 proven strategies to help you diversify your traffic sources and lessen your reliance on any one source. So let's get started if you're ready to strengthen your company's resilience!Connect with Kasim on social media:Twitter: @kasimaslam https://twitter.com/kasimaslam Instagram: @kasimaslam https://www.instagram.com/kasimaslam/ Mentioned resources: 💰 The MOST VALUABLE Source of Traffic (It’s Not Google Ads): • 💰 The MOST VALUAB... Nido Marketing: https://www.nidomarketing.com/Perpetual Traffic Podcast: https://perpetualtraffic.com/Driven Mastermind: https://drivenmastermind.com/Subscribe to the Solutions 8 Weekly Newsletter here: https://sol8.com/newsletter/ Get “You vs Google: The Very Unauthorized Guide To Google Ads” For FREE!! <a...

10 Mai 202320min

What is the most valuable source of traffic? Hint: It's not Google Ads—it's not paid traffic! Kasim shares what it is and how to build it out for yourself (with a FREE template). If you've been listening to our episodes, you know we spend well over $150k monthly on YouTube Ads alone. But you know what? We still close more deals off of REFERRALS than any other traffic source. You read that right. Warm referrals are the most valuable source of traffic and the highest quality lead you can get. They close more easily, spend more, stay longer, and are easier to manage. But you can't just sit around waiting for them to come rolling in. Building a strong referral program is one of the most important things you can do. And Kasim is here to help, so watch this episode now!Like this video? Follow Kasim on Twitter for more: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 Intro0:29 The Most Valuable Source of Traffic (It's Not Google Ads)2:41 FREE template to start your Referral Program6:15 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/10:17 Pro-tip to get more referralsAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member...

8 Mai 20239min