The Google Ads Podcast

Kasim shares this awesome swipe file of 75 AI marketing tools and he also shares the AI tool we use to boost Google Ads campaigns. Listen to this episode now!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Swipe File: Resources, tools, and social content that AI Examined readers would find valuable: https://jade-sundial-dc4.notion.site/... Pixis: Codeless AI Infrastructure for Growth Marketing: https://pixis.ai/Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

7 Jun 20233min

What is AI and what is its true nature? How should we approach it? Do we need to treat it as if it were human? Kasim answers all these burning questions as he demystifies AI in advertising so you can approach it to better your marketing efforts.Listen to this episode now and unlock the power of AI in advertising with Kasim, as he takes you on a journey to demystify the true nature of Artificial Intelligence. Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...0:00 Intro 0:36 What is AI, and how should we approach it?3:17 All of a sudden, everybody’s an AI expert!3:44 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/5:10 Kasim’s “bad” definition of AIAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to

5 Jun 20235min

Kasim decodes the classic social media slang so you can protect yourself from falling prey to manipulative campaigns. Listen to this episode now!Here's a list of all of the classic social media hooks and what they really mean."People often ask me..."👉 No one asks me this. It's just what I want to talk about now."Someone once said..."👉 It was me. I said it. I'm just using a vague appeal to authority."I have always known..."👉 I learned this yesterday."I [did this amazing thing] and here's how you can too..."👉 I'm about to teach you how to hire me."I'm going to show you my biggest secret for [interesting thing]."👉 This stopped working a few weeks ago, might as well use it to juice my following."How to [do something valuable] without [investing any time/effort/energy/money]..."👉 I'm a scam artist."I Just made $$$, using [strategy]. Here's what I did..."👉 I'm probably (definitely) not going to show you my COGs. I probably spent $999k to get into the two-comma club. Gross revenue is a vanity metric."Here are the best people to follow in [Industry]..."👉 Here are all of the people I'm trying to network with right now."How I went from [desperate situation] to [amazing situation] in [very little time]..."👉 I'm definitely not going to tell you the whole story..."[Famous person] did [amazing thing], here's how..."👉 I'm just as smart as said person is given. I've been able to reverse-engineer their success. Also, you'll now associate them with me.Don't get too offended; we're as guilty as the rest of social media. Just having some fun.😜Which ones did we miss? Add them in the comment section below.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...

3 Jun 20233min

Kasim reveals the SECRET FORMULA so Google LOVES your content! This guide can help you build yourself as a thought leader in any industry in addition to helping you rank above the SERPs.The secret is EEAT, and it's a part of Google's Search Quality Guidelines. Evaluators use it to assess the quality and credibility of content. While it's meant to be a litmus test for webpage quality, we think it's an amazing rules engine for anyone trying to establish themselves as a thought leader.Listen to this episode to know what EEAT stands for. And as a bonus, Kasim also adds his rule!Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... 💡 Website Speed Optimization Made Easy: Best Practices and Tools to Boost Performance: • 💡 Website Speed O... 💰 The MOST VALUABLE Source of Traffic (It’s Not Google Ads): • 💰 The MOST VALUAB... 🖐️ Five Things to Understand Before Running Google Ads: • 🖐️ Five Things to... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Intro0:30 The Secret Formula to Make Google Love Your Content1:15 Experience2:41 Expertise5:15 Authoritativeness 7:19 Trustworthiness 10:00 Consistency Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our...

1 Jun 20239min

Kasim shares why Google wins the AI war by examining what it truly is and focusing on its omniscient power that outperforms other AI technology.It's important to note that Google is more than just a search engine. In addition to its core search functionality, Google also owns and operates a wide range of popular online services and platforms, such as YouTube, Gmail, Google Maps, Google Analytics, and Android, to name just a few. This vast array of products gives Google access to enormous user data, which they can use to train their AI algorithms and improve their accuracy and effectiveness.Listen to this episode now to learn more about Google's omniscient power and vast resources that give them a significant advantage in the AI war. Related videos:💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...0:00 Intro0:36 Google Wins The AI War, Here's How...2:69 Google is not just a search engine; it’s also YouTube3:37 Google is also Gmail4:25 Google is also Google Apps5:15 Google is also Android5:29 Google is also Chrome5:44 Google is also Google Analytics6:41 Google Told Me I’m Pregnant: Form Strings to Diagnosis7:00 This is why Google is winning the war9:20 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/11:22 The most important variable in the AI...

30 Mai 202312min

Are you struggling to attract customers to your eCommerce store? Your product titles and descriptions could be the key to getting more conversions. In this episode, John and Kasim share tips for crafting compelling titles and descriptions to grab customers' attention and persuade them to buy. These tips include making your product titles and descriptions "machine-friendly," using Amazon reviews to craft your descriptions, and more. They also share how we fixed a client's conversion problem by setting up live chat on their checkout page and how you can do the same for your eCom store. By the end of this episode, you'll have the knowledge and tools you need to create product titles and descriptions that pack a punch and drive more conversions. Watch it now!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related videos:💳 Boost Your Sales: A Guide to Creating a High-Converting Product Page: • 💳 Boost Your Sale... ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: • ✍️ Three Tips for... 0:00 Intro0:29 Tips for Crafting Compelling Product Titles and Descriptions3:06 Make product titles and descriptions “machine-friendly”5:29 Using live chat 6:33 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses...

28 Mai 20239min

If you're running an eCommerce business, you know the importance of excellent product photography and media. High-quality images and videos can make a huge difference in your sales, but that doesn't mean you have to spend a fortune on creating them!In this episode, Kasim Aslam, our founder and CEO, John Moran, our Senior Client Strategist, and Ivan Bunin, our CTO, will share the basics for creating effective product images and media for your website, Shopify store, or Google Ads campaigns.With these tips and tricks, you can create powerful product images and media that help you build your brand, attract your ideal customers, and boost your sales without breaking the bank. So tune in and start maximizing your eCommerce potential today!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related video:💣 The Best Google Ads Tool for Video Creation and How to Use It: • 💣 The Best Google... 0:00 Intro0:29 How to Build Your Brand with Powerful Product Images and Campaign Media5:58 Getting creative with your product images goes a long way7:20 Recommended image size for Shopify9:03 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/15:09 Lifestyle images are critical prerequisites for shopping adsAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as...

26 Mai 202315min

Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted:“Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“If you haven’t heard the news, last March 31, 2023, Google Ads already started using GA4's conversion window settings. This update aims to produce consistent reporting between the two platforms, and this isn’t something you can afford to ignore.In this episode, Kasim provides valuable insights and an initial analysis of what this update means for conversion tracking and marketing strategies. Mentioned links:Google Ads Can See A Significant Performance Impact By Not Migrating To GA4: https://www.seroundtable.com/google-a... Google To Unify GA4 & Google Ads Conversion Windows: https://www.searchenginejournal.com/g... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

24 Mai 20232min