The Google Ads Podcast

Learn how to build custom software like a pro with insights from one of the best in the business! In this video, Kasim sits down with Shamim Rajani, COO of Genetech Solutions, a true expert in software development. Genetech Solutions is the industry leader in growth and innovation when it comes to Software Development. Despite having no formal marketing strategy, this powerhouse has exploded onto the scene, boasting 19 years of experience and counting.And lucky for you, Shamim is here to share her secrets of success. From project scoping to team management, she knows what it takes to make your software dreams a reality. Don't miss out on these valuable tips and tricks, listen to this episode now!Mentioned Links: Collision Conference: https://collisionconf.com/Genetech Solutions – Software Development Company: https://www.genetechsolutions.com/ CodeGirls: https://codegirls.consulnet.net/spons...Shamim Rajani on LinkedIn: https://www.linkedin.com/in/shamimraj...0:00 Intro0:25 How to Build Custom Software Like a Pro: Insights from One of the Best in the Business!5:12 About Genetech Solutions – Software Development Company8:06 Pre-requisites for building software or hiring a software development company12:34 The benefits of moving from Waterfall to Scrum17:08 Need help with Google Ads? Get your FREE action plan here: <a...

23 Jun 202327min

Three brilliant minds in digital marketing come together to share effective strategies to keep your business ahead of the competition. And when we say brilliant, we mean the best of the best—one is an expert on Google Ads, one on Facebook Ads, and the third on YouTube Ads! Kasim sits down with Depesh Mandalia, the founder of SM Commerce, and Tom Breeze, CEO of Viewability. Don't miss out on the chance to learn how experts in the industry safeguard and expand their businesses so you can do the same!Listen to the full interview here: • 🧲 The “Pixel-Less... Related links:Depesh Mandalia on LinkedIn: https://www.linkedin.com/in/depeshman...Tom Breeze on LinkedIn: https://www.linkedin.com/in/tombreeze/ YouTube Channel Xray: https://www.bidurk.com/home0:00 Intro0:41 Staying One Step Ahead: Expert Tips to Protect Your Business from Dirty Competition6:34 Only earning when the client earns and giving your client status8:57 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/14:21 A Brand New Way To Grow Your YouTube Channel: YouTube Channel Xray Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our...

21 Jun 202315min

Get ready to unlock your full potential with a YouTube channel! In this video, Kasim interviews the godfather of the Solutions 8 Youtube channel, Uzair Kharawala, co-founder of SF Digital Studios. They share why every business needs a YouTube channel and the growth opportunities of having one.From establishing a stronger online presence to engaging with your audience, a YouTube channel can significantly impact your business growth. It can help increase your brand's reach and offer a unique platform to showcase your products or services to potential customers and create connections for business growth. In this episode, Uzair and Kasim share their secrets to a thriving YouTube channel and how it has transformed their businesses. Get ready to apply their expert advice, and watch your channel grow!Watch the full interview here:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala: • The Secrets to St... Learn more about Uzair and SF Digital Studios here:SF Digital Studios YouTube Channel - / sfdigitalcouk1 SF Digital Studios Website - https://www.sfdigital.co.uk/ Uzair’s courses - https://courses.sfdigital.co.uk/ 0:00 Intro0:38 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala2:53 Even the Google employees learn from Uzair!6:47 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 9:19 Shoot a video every day for 90 days11:05 How to handle criticisms<a...

19 Jun 202312min

In this episode, Kasim dives into the question of whether artificial intelligence will replace humans. With advancements in technology and automation, many are worried that machines and software may soon take over their jobs. So he explores AI's history and current state and the potential implications of its continued development. Watch as he considers what the future may hold for the co-existence of technology and humanity.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

17 Jun 20233min

Check out this exciting Northbeam webinar where Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran! In this clip from the webinar, John and Andrew share their insights on the current Google Ads attribution problem and give tips on optimizing performance using accurate attribution data.When Google Ads leaned into Performance Max campaigns, attribution was jeopardized, it created an attribution challenge that makes measuring the performance of your campaigns a problematic task. This can result in inaccurate data, which could potentially compromise your campaigns. To avoid this, advertisers and agencies need to understand the issue with Google Ads attribution, identify key metrics that accurately measure ad performance, and leverage relevant attribution tools. Luckily, in this insightful clip from the Northbeam webinar, John shares all of this knowledge for your benefit. So don't hesitate and tune into the episode now to learn more.Watch the entire webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized...

15 Jun 20236min

Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor.It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. So listen to this episode now to learn how to build your brand from the ground up, how to separate yourself from everybody else in your industry, and so much more! Watch the full interview here:🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: • 🎯 Why Branding Is... More about Henry Kaminski Jr.:Unique Designz: https://uniquedesignz.net/Henry Kaminski Jr. on LinkedIn: https://www.linkedin.com/in/henry-kam... 0:00 Intro0:35 Discover the Secret to Building a Strong Brand with The Brand Doctor2:45 How to build a brand5:14 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/8:54 Creating content and how well you should know your audienceAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The...

13 Jun 20238min

In this interview with Collin Schmelebeck, founder of Schmelebeck PPC, Kasim dives into how Collin built his PPC agency and shares key insights for those looking to start their own agency. As a former Client Manager at Solutions 8, Collin knows the ins and outs of the industry and shares what he wished he knew before starting his own agency. Whether you're looking to start your own PPC agency or are simply interested in the world of PPC, this interview provides valuable insights and expertise from one of the industry's own. Tune in now to learn more!Watch the full interview with Collin here: • Collin Schmelebec... More about Collin:Collin on Twitter: https://twitter.com/SchmelebeckPPC Collin on YouTube: / schmelebeckppc Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s"...

11 Jun 20236min

Caden Thompson, our Senior Google Ads Strategist, shares how you can take your marketing efforts to the next level by leveraging the Audience Demand Pyramid. Whether you're a beginner or an experienced marketer, this framework can help you understand how different advertising platforms fit into the customer value journey.By using the Audience Demand Pyramid, you can identify your target audience, find new customers, and achieve your marketing goals. So, if you're looking to improve your marketing strategy and drive more traffic to your business, this episode is a must-listen. Related videos:🖐️ Five Things to Understand Before Running Google Ads: • 🖐️ Five Things to... 💣 Unlock the Power of Search Ads: • 💣 Unlock the Powe... 📸 How to Build Your Brand with Powerful Product Images and Campaign Media: • 📸 How to Build Yo... 0:00 Intro0:35 Boost Your Marketing Efforts With the Audience Demand Pyramid1:19 Ready to buy2:58 General interest4:30 Targeted awareness5:03 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/6:22 Broad awareness7:31 One of the biggest mistakes advertisers make towards Google AdsAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: <a...

9 Jun 20238min