#35 Building the car brand of the future with Polestar CMO Åsa Borg
Polestar is an electric car company known for its minimalistic design and technological innovations. We talked with CMO Åsa Borg about building a global brand, running a Super Bowl ad, the importance ...
6 Des 202343min
#34 Generating demand for a 50M€ ARR SaaS company with Edward Ford
Supermetrics is one of the most successful software companies to come out of the Nordics, growing profitably and quickly to over 50 million euros in ARR (annual recurring revenue). We sat down with De...
29 Nov 202348min
#33 Magnus Pettersson - building an international pet food brand from scratch
MUSH began as a startup with little money and no brand, selling commodities to a tiny segment of the pet food industry. Over almost 20 years they’ve built an international brand while helping grow the...
22 Nov 202346min
#32 Jesper Åström - why your company isn’t growing and how to fix it
Jesper Åström is a growth expert who's spent over 45,000 hours launching hundreds of tactical campaigns for companies around the world. We discuss all things related to growth marketing, including cas...
15 Nov 202348min
#31 SaaS marketing with Riikka Söderlund
Riikka Söderlund is a SaaS marketing expert and the CMO of Katana, a Tallinn-based startup that has raised over 50m€ in funding. We discuss all things SaaS marketing, from KPIs and attribution to sele...
10 Nov 202343min
#30 Polar CMO Anssi Mäkelä on their approach to branding and marketing
Anssi Mäkelä is the CMO of Polar, a leading global player in sports watches, fitness trackers, and heart rate monitors. We sat down with him to discuss their approach to creative and messaging, market...
2 Nov 202340min
#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson
Camillo Eriksson, co-founder and CEO of Twistshake, joins us to talk about building the world's biggest baby brand. We cover topics like expanding to 70 markets, launching a dozen or so innovative pro...
27 Okt 202343min
#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren
Björn Thorngren is the CEO and founder of MEDS. We talk about how they became the fastest-growing company in Sweden, the strategies they used to acquire 800,000 customers and raise 50M€ in funding, wh...
19 Okt 202340min
