Google’s 2021 Algorithm Updates | The Layover Live Episode 146
Our very own Tracy LeGault joins Jason this week on The Layover Live to talk all about Google's search algorithm updates and what destination marketers need to know as these changes roll out in 2021....
10 Des 202018min
Pivoting Paid Media Strategies | The Layover Live Episode 145
Benny Anderson, Interim Executive Director at Visit Eau Claire, joins Jason this week on The Layover Live to talk about how Visit Eau Claire has shifted their paid media strategy throughout this year....
3 Des 202022min
How to Personalize Your Content | The Layover Live Episode 144
Andrea Robyns, Marketing Technology Director at Experience Grand Rapids, joins Jason alongside out very own Michele Barnes, Senior CRO Analyst, to discuss content personalization and why it is more im...
19 Nov 202014min
The State of Fall & Holiday Travel | The Layover Live Episode 143
Erin Francis Cummings, President and CEO of Destination Analysts, and our very own Digital Strategist, Katie Cook, join Jason this week on The Layover Live to discuss the recent research Destination A...
12 Nov 202019min
Turning Your Paid Media Back On | The Layover Live Episode 142
Melissa Gogel, Vice President of Marketing, Tourism and Communications with Visit Phoenix joins Jason this week to talk about the approach Visit Phoenix has taken to start turning their paid media cam...
12 Nov 202018min
The One Where Destination Marketers Share Their Best Advice | The Layover Live Episode 141
This week on The Layover Live we’re doing something a little different... We went back to the vault and pulled together some of the best pieces of advice from your fellow marketers have shared over th...
22 Okt 202015min
Local Storytelling | The Layover Live Episode 140
Heather Walter, Marketing Director of Visit Bucks County, joins Jason this week on The Layover Live to talk about local storytelling. Jason and Heather discuss Visit Bucks County's blog and podcast "F...
19 Okt 202022min
Let's Go There With the U.S. Travel Association | The Layover Live Episode 139
Laura Holmberg, Vice President, Marketing and Industry Communications with the U.S. Travel Association joins Jason this week on The Layover Live to talk about the recently launched "Let's Go There" ca...
8 Okt 202019min
