The MadTech Podcast
All your MadTech podcasts from ExchangeWire in one feed:

The MadTech Podcast: our weekly news wrap-up with a special guest

The MadTech Daily: your media and marketing news in minutes each morning

Podcast Specials: interviews with industry leaders on their specialist subjects

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Episoder(500)

MadTech Daily: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs

MadTech Daily: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs

On today’s MadTech Daily we cover Meta planning to begin a new round of layoffs on 20th May, the White House and Anthropic holding “productive” AI talks, and ByteDance’s profit being hit by AI costs d...

21 Apr 2min

MadTech Daily: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts 

MadTech Daily: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts 

Today's MadTech Daily covers advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massi...

20 Apr 2min

MadTech Daily: OpenAI Builds Tool to Track ChatGPT Ad Conversions; UK MPs Vote Down Under-16 Social Media Ban Again

MadTech Daily: OpenAI Builds Tool to Track ChatGPT Ad Conversions; UK MPs Vote Down Under-16 Social Media Ban Again

Today’s MadTech Daily covers OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban for a second time, and Publicis’ CEO ruling out launching a rival for ...

17 Apr 1min

MadTech Daily: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

MadTech Daily: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

On today’s MadTech Daily we cover investor expectations for Netflix after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, ...

16 Apr 2min

MadTech Daily: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’

MadTech Daily: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’

On today’s MadTech Daily we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST...

15 Apr 2min

MadTech Daily: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube to Raise Premium Prices

MadTech Daily: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube to Raise Premium Prices

Today's MadTech Daily looks at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube ...

14 Apr 1min

MadTech Daily: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

MadTech Daily: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

On today’s MadTech Daily we cover OpenAI launching its Ads Manager and lowering the minimum spend for its ads pilot, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid ris...

13 Apr 1min

ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes

ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content, John Still. They look into OpenAI's foray into media ownership, an AI-...

10 Apr 40min

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