Inside the Playbook: Veikko Fuhrmann on The Touring Business Behind Latin Music’s Global Rise
In this clip from The Manager’s Playbook, Mauricio Ruiz talks with Peso Pluma’s Tour Director, Veikko Fuhrmann, about the business behind Latin touring across the U.S., Canada, and Latin America.Veikk...
13 Jun 18min
Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour.Veikko explains why t...
12 Jun 9min
Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist...
11 Jun 20min
Inside the Playbook: Veikko Fuhrmann on Tour Money for Artists and Managers
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live to break down how artists lose money on tour and how the right team can fix ...
10 Jun 21min
The Manager’s Playbook 070: Veikko Fuhrmann - Music Touring, Tour Management, Live Business, Artist Expenses, Tour Budgets & Global Touring
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live for a deep breakdown of how music touring actually works.Veikko shares hi...
7 Jun 1h 39min
Inside the Playbook: Muyiwa Awoniyi on Building a Company Around the Artist
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how to build a real company around an artist.In this clip, Muyiwa explains why Tems’ long-term vision goes beyond music into bus...
6 Jun 19min
Inside the Playbook: Muyiwa Awoniyi on The Truth About Afrobeats Going Global
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down the truth about Afrobeats going global and what African artists need to understand before chasing the American music market.In t...
5 Jun 9min
Inside the Playbook: Muyiwa Awoniyi on How to Build Beyond the Music
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how Tems’ team built a business beyond the music.In this clip, Muyiwa explains why The Leading Vibe treats expenses as investmen...
4 Jun 17min
