Challenging Attribution, Repurposing Content, and Elevating Email
This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI updates. Mike and Hannah also cover Marketo’s improved...
15 Apr 202513min
Re-Evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing automation platforms and whether they’re truly usin...
26 Mar 202517min
From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from t...
5 Des 202417min
Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves
In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition o...
4 Nov 202416min
The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, i...
1 Okt 202421min
The Changing Landscape of Marketing Automation - HubSpot vs. Marketo
Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. The...
17 Sep 202416min
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They di...
16 Aug 202418min
Is your data safe? HubSpot's Hack Creates Concerns
HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers an...
17 Jul 202416min
