Quality or Quantity – Which is the Best Approach?
Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying...
16 Mai 202418min
The Latest From the World of Marketing Automation
Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and...
10 Mai 202418min
Data Analysis: The Role of Marketers vs AI
With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketer...
12 Mar 202418min
Producing Emails for Maximum Impact
Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails tha...
19 Feb 202414min
Has Marketing Automation Changed in 2023?
2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discus...
19 Des 202317min
What is the Importance of Data Enrichment in B2B?
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign suc...
28 Nov 202320min
The Future of AI in Marketing Automation
How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynar...
25 Okt 202317min
Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms...
15 Aug 202321min
