The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Episoder(579)

487 The ABM Effect by Alisha Lyndon

487 The ABM Effect by Alisha Lyndon

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad...

10 Mai 202459min

BONUS! They Ask, You Answer in German by Rene Neubach

BONUS! They Ask, You Answer in German by Rene Neubach

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of t...

7 Mai 202452min

486 Public Speaking With Confidence by Philipp Humm

486 Public Speaking With Confidence by Philipp Humm

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You've probably tried to speak in public a few times before. Maybe your...

3 Mai 20241h

485 The Customer Copernicus by Charlie Dawson

485 The Customer Copernicus by Charlie Dawson

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the cus...

26 Apr 20241h 11min

484 The Unsold Mindset by Colin Coggins and Garrett Brown

484 The Unsold Mindset by Colin Coggins and Garrett Brown

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clea...

19 Apr 20241h 15min

483 Immersion by Paul Zak

483 Immersion by Paul Zak

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Th...

12 Apr 20241h 1min

482 Designing Brand Identity by Rob Meyerson

482 Designing Brand Identity by Rob Meyerson

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling ...

5 Apr 20241h 22min

481 B2B Social Selling Strategy by Julie Atherton

481 B2B Social Selling Strategy by Julie Atherton

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, o...

29 Mar 202458min

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