The Marketing Book Podcast

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been o...

22 Mar 20241h 8min

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world's leading experts on bran...

15 Mar 20241h 8min

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors w...

8 Mar 20241h 24min

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton  ABOUT THE BOOK: Social media marketing is no longer optional. This book unpacks the winnin...

1 Mar 20241h 30min

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popu...

23 Feb 20241h 6min

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller ABOUT THE BOOK: Second Skin is a raw and unfiltered memoir that thrusts you into the author's turbulent journey of self-discove...

16 Feb 20241h 13min

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI P...

9 Feb 20241h 22min

The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Au...

2 Feb 20241h