Marketing That Matters: How Ancestry is using automation and ‘long tail’ Search to grow a category
In this episode of Marketing That Matters, sponsored by Google, Russell Parsons learns the story of Ancestry and how it is evolving its position in the competitive genealogy market, using search marke...
20 Jul 202125min
Inside B2B: How B2B brands can succeed in ecommerce
We begin season 2 of Inside B2B, sponsored by Omobono, by asking leading marketers from Ricoh and Marqeta how they have established ecommerce models that deliver the right experience for the customer ...
15 Jul 202138min
This Much I Learned: Giffgaff’s Ash Schofield on embracing fully flexible working
In the latest episode of Marketing Week’s podcast series, Giffgaff CEO Ash Schofield reflects on the “culture defining moment” of lockdown and the mobile network’s decision to offer employees full aut...
8 Jul 202118min
Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
In this episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with the CMO of Farfetch, Gareth Jones, as well as senior director of customer acquisition Adam Cartlidge, to ...
5 Jul 202140min
Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digit...
21 Jun 202137min
Marketing That Matters: How TalkTalk rapidly digitised its customer journey to meet booming demand
In the second season of Marketing That Matters, sponsored by Google, Marketing Week editor-in-chief Russell Parsons speaks to the agents of remarkable brand transformations, delving into the highs and...
8 Jun 202135min
This Much I Learned: Eve's Cheryl Calverley on her year as CEO
In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses her year as CEO, what skills marketers need if they want to reach the top role and why building a cultu...
3 Jun 202116min
This Much I Learned: Just Eat’s Matt Bushby on going with your gut
In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challe...
4 Mai 202115min
