The Negotiation

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Episoder(272)

Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges

Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges

Topics Discussed and Key Points:●      Using the power of design for social impact●      Why Kseniya reframed the Belt & Road Initiative as a “sociospatial set of challenges” in her thesis●      How B...

1 Jun 202142min

Daphne Tuijn | Deriving Insights and Intelligence From Data In China

Daphne Tuijn | Deriving Insights and Intelligence From Data In China

Topics Discussed and Key Points:●      Why is it vital for 21st century businesses to focus on data●      Innovations in the data and AI space in China●      What is “growth hacking” and why is it mos...

27 Mai 202135min

Greg Turner | Live Sports & Entertainment Venue Management in China

Greg Turner | Live Sports & Entertainment Venue Management in China

Topics Discussed and Key Points:●      How sports evolved in China over the past 1500 years●      Why team sports have been slower in China●      The role that the Chinese government plays in sports● ...

18 Mai 202136min

Benjamin Wahl | The Strategic Business of Sports Solutions in China

Benjamin Wahl | The Strategic Business of Sports Solutions in China

Topics Discussed and Key Points:●      Marketing a football league in China●      How other EU teams are finding fans in China●      Do foreign clubs have limited time to grow their followings as the ...

11 Mai 202139min

Charles Lavoie | Staying Consistently Creative in China

Charles Lavoie | Staying Consistently Creative in China

Topics Discussed and Key Points:●      Charles’s history doing business with China and his current role at WPIC●      How Charles defines “creativity”●      Maintaining creativity in-house versus outs...

5 Mai 202131min

Yoann Delwarde | The Art of Sales in China

Yoann Delwarde | The Art of Sales in China

Topics Discussed and Key Points:●      How Yoann’s work with startups and founders differs from his work with corporate clients●      Clients that Yoann typically works with as a sales trainer●      H...

21 Apr 202146min

Kevin Hui | Growing the Sport of Hockey in China

Kevin Hui | Growing the Sport of Hockey in China

Topics Discussed and Key Points:●      The rise in ice hockey’s popularity in China over the past decade●      Does the lack of infrastructure growth for hockey in China limit how much interest the sp...

14 Apr 202143min

Wendy MacKenzie Pease | Translating Global Marketing Success

Wendy MacKenzie Pease | Translating Global Marketing Success

Topics Discussed and Key Points:●      How translation technology has evolved over the past 20 years●      The difference between translation and interpretation●      How to train interpreters●      W...

7 Apr 202143min

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