The Negotiation

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Episoder(272)

Professor Min Ye | The Chinese and Asian Political Economies

Professor Min Ye | The Chinese and Asian Political Economies

Topics Discussed and Key Points:●      The evolution of China’s outbound foreign direct investment●      Is China’s outbound FDI being used primarily for political or economic reasons?●      Where out...

30 Mar 202143min

Jim Dunn | The Future of Building Design, Construction, & Delivery

Jim Dunn | The Future of Building Design, Construction, & Delivery

Topics Discussed and Key Points:●      What are modular buildings and why are they generally stronger than regular buildings?●      Stack Modular’s typical customer●      How developed is the modular ...

23 Mar 202141min

Chloé Goncalves | Exfoliating China's Cosmetics Industry

Chloé Goncalves | Exfoliating China's Cosmetics Industry

Topics Discussed and Key Points:●      A general overview of the cosmetics market in China●      The most popular beauty products in China compared to the rest of the world●      The popularity of liv...

16 Mar 202146min

Mark Kristofic | The Boom of Winter Sports in China

Mark Kristofic | The Boom of Winter Sports in China

Topics Discussed and Key Points:●      Factors that developed Mark’s interest in doing business with China●      Building relationships with Xinhua News Agency and Tencent●      The demographics of th...

10 Mar 202145min

Bill Tung | Is Fitness Fashion Big in China & Japan?

Bill Tung | Is Fitness Fashion Big in China & Japan?

Topics Discussed and Key Points:●      The explosion of fitness culture in Asia●      Mainland China’s consumer sporting goods market●      Columbia’s brand strategy for the Chinese market●      Diffe...

9 Feb 202141min

Radley Mackenzie | The Rising Tide of Sports in China

Radley Mackenzie | The Rising Tide of Sports in China

Topics Discussed and Key Points:●      The landscape of sports in China today●      How motivation to go into sports differs between kids in China versus kids in the West●      The development of spor...

2 Feb 202143min

Dr. Gang Lu | Building a Tech Media Empire in China

Dr. Gang Lu | Building a Tech Media Empire in China

Topics Discussed and Key Points:●      How Gang Lu became the founder of the premier tech media in the country●      The transition from a competitive to a collaborative startup environment in China● ...

19 Jan 202143min

Nabil Sabet | The Future of Workspace Design in China

Nabil Sabet | The Future of Workspace Design in China

Topics Discussed and Key Points:●      How workspaces change as people’s work change●      Efficient communication with clients in the design space●      Redefining the purpose of the office●      Dif...

12 Jan 202131min

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