The Negotiation

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Episoder(272)

Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight

Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight

In Part 1 of this two-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of e...

16 Mai 202550min

Bringing European Brands to Asia with WPIC’s Director of Growth Emmanuel Poupelle (French Language Episode)

Bringing European Brands to Asia with WPIC’s Director of Growth Emmanuel Poupelle (French Language Episode)

In this special French-language edition of The Negotiation, we welcome Emmanuel Poupelle, WPIC’s newly appointed Director of Growth, for a conversation hosted by Charles Lavoie, VP of Marketing at WPI...

6 Mai 202534min

Mark Kruger on China’s Macro Outlook

Mark Kruger on China’s Macro Outlook

In this episode of The Negotiation, host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Al...

1 Mai 202532min

The Next China Is Still China: Rui Ma (Part 2) on Tech, Tensions & Transformation

The Next China Is Still China: Rui Ma (Part 2) on Tech, Tensions & Transformation

In Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local li...

17 Apr 202536min

China’s Consumer Comeback: Jacob Cooke Breaks Down 2024 Consumption Data

China’s Consumer Comeback: Jacob Cooke Breaks Down 2024 Consumption Data

In this episode of The Negotiation, we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC’s latest data report ...

8 Apr 202519min

Rui Ma: The US-China AI Race (Part 1)

Rui Ma: The US-China AI Race (Part 1)

In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China. ...

3 Apr 202536min

From Shanghai to Hokkaido: Skiing Across APAC with Justin Downes

From Shanghai to Hokkaido: Skiing Across APAC with Justin Downes

Justin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter sp...

12 Mar 202535min

Peter Park on Growing Australian Brands in APAC

Peter Park on Growing Australian Brands in APAC

In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-comme...

4 Mar 202542min

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