Unlocking China’s Cross-Border Boom with Tmall Global’s Nicole Lin
In this episode of The Negotiation, we are joined by Nicole Lin, Business Development Country Manager at Tmall Global. This conversation comes ahead of the China Cross-Border Summit in Los Angeles on ...
27 Aug 202534min
Inside China’s Demand for Wellness, Supplements, and Lifestyle Products with Emmanuel Poupelle
In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPIC Marketing + Technologies’ Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in China...
20 Aug 202554min
Inside China’s Trail Running Boom with Clementine Pippa Ebel
In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market. Clementine works for KAILAS, one of China’s ...
6 Aug 202547min
Housing, Confidence, and Consumption: China’s Demand-Side Story with Tianchen Xu (Part 2)
In Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What’s happening in the housing market? And are the big headline sales eve...
22 Jul 202556min
Navigating Growth and Geopolitics: A Mid-Year Outlook on China with Tianchen Xu (Part 1)
In Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China’s macro performance in the first half of 2025—and what the future may hold. Tianc...
12 Jul 202558min
Jacob Cooke on 618, China’s Consumer Climate & What Tariffs Mean for Global Brands
In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement betw...
18 Jun 202523min
AI, Chips, and Cloud: Kevin Xu on Where China’s Tech is Really Headed
In this episode of The Negotiation, host Todd Embley sits down with Kevin Xu, founder of the bilingual newsletter Interconnected, which offers sharp analysis on the intersection of technology, investi...
10 Jun 202552min
Dr. Chui Chui Tan Part 2 | What Spotify, Bumble & Global Brands Get Right (and Wrong) About Cultural Expansion
In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui C...
27 Mai 202548min
