The Negotiation

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Episoder(272)

Inside China's Beauty Market with Jing Daily's Lisa Nan

Inside China's Beauty Market with Jing Daily's Lisa Nan

Lisa Nan, Beauty Editor at Jing Daily, joins The Negotiation to break down what's really happening in China's beauty and luxury markets right now. From the rise of C-beauty brands challenging internat...

5 Mai 49min

How AI Is Reshaping Consumer Behavior with Dr. Nici Sweaney of AI Her Way

How AI Is Reshaping Consumer Behavior with Dr. Nici Sweaney of AI Her Way

In this episode of The Negotiation, host Todd Embley welcomes Dr. Nici Sweaney, founder of AI Her Way and one of the most compelling voices on ethical AI adoption, gender equity in technology, and res...

15 Apr 58min

Jacob Cooke on Alibaba's AI Bet, AI in China, China E-Commerce Data, and the Canada-China Reset

Jacob Cooke on Alibaba's AI Bet, AI in China, China E-Commerce Data, and the Canada-China Reset

In this rapid-fire update episode of The Negotiation, our host, Todd Embley, sits down with Jacob Cooke, CEO and Co-Founder of WPIC Marketing + Technologies, for a fast-paced conversation covering the...

7 Apr 29min

Colin Jeavons on How AI and Creators Are Redefining Digital Commerce

Colin Jeavons on How AI and Creators Are Redefining Digital Commerce

In this episode of The Negotiation, host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance market...

19 Mar 53min

The Reset in Canada-China Relations with Bijan Ahmadi

The Reset in Canada-China Relations with Bijan Ahmadi

In this special episode of The Negotiation, WPIC CEO Jacob Cooke steps in as host to interview Bijan Ahmadi, Executive Director & COO at the Canada China Business Council—one of the leading organizati...

25 Feb 25min

A New Era in UK-China Relations: Inside PM Starmer's Historic Visit with Tom Simpson

A New Era in UK-China Relations: Inside PM Starmer's Historic Visit with Tom Simpson

In this episode of The Negotiation, host Todd Embley welcomes Tom Simpson, Managing Director of China Operations and China Chief Representative for the China-Britain Business Council (CBBC)—one of the...

18 Feb 47min

Skiing in China and Japan: Growth, Participation, and the Road to Milan 2026

Skiing in China and Japan: Growth, Participation, and the Road to Milan 2026

In this episode of The Negotiation podcast, host Todd Embley welcomes back Justin Downes, President of Axis Leisure Management and one of the foremost experts on skiing and winter sports development i...

5 Feb 39min

From Insight to Impact: Global Market Research with Nichola Quail

From Insight to Impact: Global Market Research with Nichola Quail

In this episode of The Negotiation Podcast, host Todd Embley sits down with Nichola Quail, Founder and CEO of Insights Exchange and a leading global market research strategist. Nichola works at the in...

21 Jan 52min

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