
Chapter 9: The Solution | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to ...
25 Jul 202517min

Contractor Tells All: The TRUTH About Using The New Flat Rate
In this episode, we sit down with Jim Penning of Penning PHCE, a third-generation company founded in 1917. Jim shares how The New Flat Rate helped him go from daily stress, grumpy techs, and profit un...
24 Jul 202515min

Chapter 8: Shoppers, Discounts, and Options | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to ...
18 Jul 202514min

Multiply What Works: The 4-Step Framework to Smarter Growth
What’s the real reason your business isn’t growing—chaos, confusion, or costly mistakes? In this episode of The New Flat Rate podcast, Vice President Matt Koop reveals the real formula behind smart, s...
17 Jul 202520min

Chapter 7: The Habitual Buyer | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to ...
11 Jul 20259min

The Time-Rich 6: Buy Back Your Time and Grow Without Burnout!
Today we sat down with Mike Abramowitz, the owner of Better Than Rich, to talk about what it really takes to work on your business—not just in it. From building org charts and defining key roles, to o...
10 Jul 202538min

Chapter 6: The Cloning Myth | Why Won’t They Pay Me What I’m Worth?
Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to ...
4 Jul 202510min

Culture Problems Solved: What HVAC Owners Can Learn from CTM
Today we sat down with Matt Maleske, the Founder and Head Trainer of CTM (Coach Train Motivate), to talk about the heart of the technician—what drives them, what challenges they face, and how to bette...
3 Jul 202545min



















