26: How To Be a Great Spokesperson: With special guest, former CNN and ABC News Anchor & Correspondent Jeanne Meserve
I spent a good part of my career working with the media in my role as a public affairs officer for the Federal Emergency Management Agency (FEMA) and my time as the head of communications for the crui...
30 Apr 201958min
25: Why Major League Baseball Hits a Homerun Marketing to Fans
Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant. By following the winning tac...
23 Apr 201934min
24: How the Heck Do You Use a Hashtag?
Do you know the power of a hashtag? (Do you even know what a hashtag is?) I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Heck, I question myself ever...
16 Apr 201924min
23: Annoying Communication Habits You Need to Stop Immediately
You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging ...
10 Apr 201931min
22: How to Handle a Difficult Conversation
Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and bec...
2 Apr 201939min
21: A Crisis Case Study: Elizabeth Holmes in a bloody mess
When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some ...
26 Mar 201935min
20: Your Name Went Viral - But Not in a Good Way. Now What?
Your Name Went Viral - But Not in a Good Way. Now What? Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of th...
19 Mar 201935min
19: 10 Hacks That Take the Suck Out of Writing
Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What...
12 Mar 201928min
