The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Episoder(393)

25: Why Major League Baseball Hits a Homerun Marketing to Fans

25: Why Major League Baseball Hits a Homerun Marketing to Fans

Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant. By following the winning tac...

23 Apr 201934min

24: How the Heck Do You Use a Hashtag?

24: How the Heck Do You Use a Hashtag?

Do you know the power of a hashtag? (Do you even know what a hashtag is?) I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Heck, I question myself ever...

16 Apr 201924min

23: Annoying Communication Habits You Need to Stop Immediately

23: Annoying Communication Habits You Need to Stop Immediately

You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging ...

10 Apr 201931min

22: How to Handle a Difficult Conversation

22: How to Handle a Difficult Conversation

Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and bec...

2 Apr 201939min

21: A Crisis Case Study: Elizabeth Holmes in a bloody mess

21: A Crisis Case Study: Elizabeth Holmes in a bloody mess

When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some ...

26 Mar 201935min

20: Your Name Went Viral - But Not in a Good Way. Now What?

20: Your Name Went Viral - But Not in a Good Way. Now What?

Your Name Went Viral - But Not in a Good Way. Now What? Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of th...

19 Mar 201935min

19: 10 Hacks That Take the Suck Out of Writing

19: 10 Hacks That Take the Suck Out of Writing

Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What...

12 Mar 201928min

18: The Secret to Being a Great Speaker

18: The Secret to Being a Great Speaker

For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications podcast, the voice is much more than that. And when you don...

5 Mar 201959min

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