The Snoball Effect

The Snoball Effect

The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

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Episoder(44)

The Evolution of Customer Advocacy in a Digital World w/ Alex Melen [PLAYBOOK]

The Evolution of Customer Advocacy in a Digital World w/ Alex Melen [PLAYBOOK]

Send us Fan Mail In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Ale...

5 Sep 202437min

The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers [PLAYBOOK]

The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers [PLAYBOOK]

Send us Fan Mail Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral pro...

29 Aug 202449min

Learning to Say No: The Key to Sustainable Growth w/ Jorrel Patterson [PLAYBOOK]

Learning to Say No: The Key to Sustainable Growth w/ Jorrel Patterson [PLAYBOOK]

Send us Fan Mail In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles d...

22 Aug 202432min

Building Trust in Service Industries: The Baton Strategy w/ Phil Kirkeiner [PLAYBOOK]

Building Trust in Service Industries: The Baton Strategy w/ Phil Kirkeiner [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help servi...

15 Aug 202434min

Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan [PLAYBOOK]

Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan [PLAYBOOK]

Send us Fan Mail In the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a le...

8 Aug 202429min

From Generalist to Specialist: The Power of Niching Down in Digital Marketing w/ Andrew Peluso [PLAYBOOK]

From Generalist to Specialist: The Power of Niching Down in Digital Marketing w/ Andrew Peluso [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect podcast, Andrew Peluso, CEO of Pesty, shared his journey and insights into the digital marketing world. Andrew's transition from co-founding a ge...

1 Aug 202434min

Mastering Video-First Strategies and Other Unmatched SEO Methods w/ Frank Olivo [PLAYBOOK]

Mastering Video-First Strategies and Other Unmatched SEO Methods w/ Frank Olivo [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing a...

25 Jul 202429min

Cultivating Customer Trust & Loyalty in Sales w/ Jess Reagan [PLAYBOOK]

Cultivating Customer Trust & Loyalty in Sales w/ Jess Reagan [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early...

24 Jul 202438min

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