The Snoball Effect

The Snoball Effect

The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

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Episoder(44)

Mixing Digital and Traditional Marketing in the Roofing Industry w/ Giselle Mercado [PLAYBOOK]

Mixing Digital and Traditional Marketing in the Roofing Industry w/ Giselle Mercado [PLAYBOOK]

Send us Fan Mail In this episode, the podcast features Giselle "Gigi" Mercado, the Marketing Manager at Allied Roofing, who shares her innovative approach to marketing in the roofing industry. 1. Cus...

11 Jul 202433min

Referral Programs: 3 Sabotaging Mindsets [PLAYBOOK]

Referral Programs: 3 Sabotaging Mindsets [PLAYBOOK]

Send us Fan Mail Learn how to set up a referral program at your company for free. In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barring...

3 Jul 202447min

Transforming Marketing Challenges into Opportunities w/ Eric Farmer [PLAYBOOK]

Transforming Marketing Challenges into Opportunities w/ Eric Farmer [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in cata...

27 Jun 202440min

De-Risking Your Bets & Contrarian Growth Strategies w/ Melissa Rosenthal [PLAYBOOK]

De-Risking Your Bets & Contrarian Growth Strategies w/ Melissa Rosenthal [PLAYBOOK]

Send us Fan Mail In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed an...

13 Jun 202442min

Navigating Marketing Careers & Learning to Market Yourself w/ Will Crowley [PLAYBOOK]

Navigating Marketing Careers & Learning to Market Yourself w/ Will Crowley [PLAYBOOK]

Send us Fan Mail Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates...

6 Jun 202431min

Growing Your Business through Systems Excellence w/ Tricia Drake [PLAYBOOK]

Growing Your Business through Systems Excellence w/ Tricia Drake [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating ...

30 Mai 202431min

Radical Authenticity and Strategies for Healthy Business Growth w/ Joe Marhamati [PLAYBOOK]

Radical Authenticity and Strategies for Healthy Business Growth w/ Joe Marhamati [PLAYBOOK]

Send us Fan Mail In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves i...

23 Mai 202423min

Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry w/ Addison Houston [PLAYBOOK]

Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry w/ Addison Houston [PLAYBOOK]

Send us Fan Mail Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal st...

16 Mai 202424min

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